Atmel Collaborates With IAR Systems to Accelerate Application Development for AT91SAM ARM Micros

SAN JOSE, California and UPPSALA, Sweden - Newly-released IAR Embedded Workbench Version 5.0 for ARM Provides
Enhanced Support for AT91SAM Application Developers

Atmel(R) Corporation (Nasdaq: ATML) and IAR Systems(R) AB announced today
the result of their cooperation to enhance the support for Atmel’s entire
AT91SAM family of ARM(R)-based Flash microcontrollers and embedded
microprocessors in the latest release of IAR Embedded Workbench(R). The
product of intensive collaborative development between the two companies,
this powerful toolkit simplifies and accelerates application development for
Atmel’s AT91SAM micros.

Among the many outstanding features of IAR Embedded Workbench version
5.30 for ARM are enhanced debug facilities including views of core and
peripheral registers for all AT91SAM devices, initialization scripts for
AT91SAM devices and all compatible external memories, and debug features in
embedded Flash memory. Application deployment is made more efficient by
single-click programming options for all memory types (embedded Flash,
external NAND, NOR, EEPROM and serial Flash). The source code for these
programming algorithms is available, ready to be updated for new memory
configurations. Source code is also available for a second-level boot loader,
enabling it to be modified for different memory implementations.

Over 700 fully documented project examples are available from the IAR
Systems website for the various supported AT91SAM devices, each with options
for all possible memory configurations. These can be cloned to form the
starting point of customer applications, saving valuable development time and
reducing errors.

Jean-Christophe Zettel, Atmel’s Applications Director for ARM-based MCUs,
commented, “The enhanced support for our AT91SAM products provided by version
5.30 of IAR Embedded Workbench for ARM is another step forward in the
long-term collaboration between Atmel and IAR Systems in order to make it
easier, faster and cheaper to develop AT91SAM applications. Our large and
growing mutual customer base is proof of our success to date, and we intend
to build on it going forward.”

“IAR Systems and Atmel have been working together closely for many years,
but this higher level of engagement from both sides has added a new dimension
of support and ease of use for AT91SAM customers,” said Anders Flodin,
Director Business Development, IAR Systems.

Availability and Pricing

IAR Embedded Workbench version 5.30 for ARM is available now. A free
30-day evaluation version can be downloaded from
supp.iar.com/Download/SW/?item=EWARM-EVAL.

About Atmel

Atmel is a worldwide leader in the design and manufacture of
microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio
frequency (RF) components. Leveraging one of the industry’s broadest
intellectual property (IP) technology portfolios, Atmel is able to provide
the electronics industry with complete system solutions focused on consumer,
industrial, security, communications, computing and automotive markets.

About IAR Systems

IAR Systems is the world’s leading provider of software tools for
embedded systems that enable large and small companies to develop premium
products based on 8-, 16-, and 32-bit microcontrollers, mainly in the areas
of industrial automation, medical devices, consumer electronics and
automotive products. IAR Systems has an extensive network of partners and
cooperates with the world’s leading semiconductor vendors. Established in
1983, IAR Systems is a part of Intoi, formerly Nocom, since 2005.

(c) 2009 Atmel Corporation. All Rights Reserved. Atmel(R), Atmel logo and
combinations thereof and others, are registered trademarks or trademarks of
Atmel Corporation or its subsidiaries. ARM(R) is a registered trademark of
ARM Ltd. Other terms and product names may be trademarks of others.

Information:

Atmel’s AT91SAM product information may be retrieved at
www.atmel.com/products/at91/default.asp

More information about IAR Embedded Workbench for ARM can be obtained at
www.iar.com/ewarm

Atmel Press Contacts:
Peter Bishop, Communications Manager, Atmel Rousset
Tel: +33(0)4-42-53-61-50, Email: peter.bishop@atmel.com
Helen Perlegos, Public Relations
Tel: +1-408-487-2963, Email: helen.perlegos@atmel.com

IAR Systems Press Contacts:
Fredrik Medin, Marketing Manager, IAR Systems
Tel: +46-18-16-78-00, Email: fredrik.medin@iar.com
Bob Jones, Director, Publitek Limited
Tel: +44(0)1225-470000, Email: robert.jones@publitek.com
Fax: +44(0)1225-470047, Web: www.publitek.com

Source: Atmel Corporation

Atmel Rousset, Peter Bishop, Communications Manager, +33(0)4-42-53-61-50, peter.bishop at atmel.com, or Helen Perlegos, Public Relations, +1-408-487-2963, helen.perlegos at atmel.com, both of Atmel Corporation; or Fredrik Medin, Marketing Manager of IAR Systems, +46-18-16-78-00, fredrik.medin at iar.com; or Bob Jones, Director of Publitek Limited, +44(0)1225-470000, fax, +44(0)1225-470047, robert.jones at publitek.com, both for Atmel Corporation