aussieBum's New-Age Approach To Underwear

SYDNEY, March 22, 2011 - Global men's life style brand aussieBum announces its latest range,
'Man', a whole new, raw approach to men's underwear. Highly refined, but low
maintenance, this range contours the body for the wearer who wants a superior
shape and uncomplicated comfort and to be left feeling polished and powerful.

'Man' is a redefined, refined version of brief underwear that is stripped
of heavy banding, classically masculine and timelessly sexy. 'Man' has a
supportive fabric, yet is light to the touch. The new age 'Man' is no myth
down under. He makes a statement simply and comfortably in his own skin.

Says aussieBum founder, Sean Ashby, "There is so much unnecessary
analysis and discussion out there about who the new age man is and the
lengths he's supposed to go to evolve, but it really doesn't have to be that
complicated for a man to be sexy, strong and refined. Our new range, 'Man' is
the next generation of men's brief that has been specifically designed with
lightweight, supportive fabric for ultimate comfort. Its form fitting cut is
free from loud branding or extra bells and whistles. The underwear is there
to complement - rather than distract from - the man that is wearing it."

Product Specifics

'Man' comes in two colour options, white and charcoal, and is available
in sizes XS - XXL. It is made from a perfect blend of yarns of Cotton,
Elastine and Polyester for that combination of comfort, stretch, durability
and aesthetic.

Stockists

aussieBum is sold in many of the world's leading department stores;
Selfridges & Co., Harrods, Kadewe, Bijenkorf and many more. 'Man' is now
available online in 12 different languages at aussieBum.com. Ordering online
includes free shipping worldwide.

Price: AUD$ 22.45 exc. GST

aussieBum - Celebrating 10 years of outstanding international success.

2006/09 Winner of the Australian Exporter of the Year Awards in
Manufacturing by the Australian Trade Commission (Austrade), aussieBum is
reputed for its undisputed manufacturing techniques and cutting edge design
innovation. Now more than ever, if you doubt yourself… wear something else!

For broadcast quality video and high resolution images, please click on
the following Multimedia News Release:

medianet.multimediarelease.com.au/bundles/e874dcbd-7574-488b-b407-86f507c22dca

For all media images and video please visit
www.aussiebum.com/man/.

    For further information, editorial and product samples please contact:
    Mariana Aguiar
    aussieBum
    Email: mariana@aussiebum.com
    Phone: +61-2-9560-2099

Mariana Aguiar of aussieBum, Phone: +61-2-9560-2099, Email: mariana at aussiebum.com