House of Fraser Launches Howick Tailored Online

LONDON, March 17, 2011 - House of Fraser, the UK's premium department store, has launched Howick
Tailored through its online site.

Men's clothing (www.houseoffraser.co.uk/Menswear/02,default,sc.html)
and accessories label Howick has become known for its stylish
casual wear, which is inspired by preppy American sports culture and
clothing. From rugby shirts and striped polo tees to laundered shirts,
trousers and chinos, Howick
(www.houseoffraser.co.uk/on/demandware.store/Sites-hof-Site/default/Search-ShowBrand?brand=Howick&fromBrand=Howick)
has an off-duty look for every season.

Howick Tailored, is a formal wear collection for Spring/Summer 2011
launching exclusively at House of Fraser. The tailored collection marries
traditional quality with classical design for a smart and contemporary formal
look. The collection has been tailored with a modern man in mind and focuses
on a relaxed fit. The new and exclusive range incorporates men's suits
(www.houseoffraser.co.uk/Suits+Tailoring/213,default,sc.html), as well
as a wide variety of city-style shirting and embroidered ties.

Expertly constructed, suit jackets are single breasted with two buttons,
double-vented and made of 100% pure wool, with an added summer linen option
for warmer climes and perfect for summer events such as weddings. The range
comes in a classic colour palette of black, navy and charcoal, with a
traditional city or tonal pinstripe for added distinction.

Complementing the range of suiting is a collection of smart shirting in a
selection of pin-stripe and checked fabrics made from 100% Egyptian cotton
for a luxurious finish. Fine internal detailing, such as contrast satin
edging and the option of either single or double cuffs, is available
throughout the collection. A carefully designed selection of fine embroidered
silk ties can be worn to match.

Howick Tailored embodies the quintessential suit that every modern
gentleman should own and will sit alongside House of Fraser's extensive
collection of designer men's suits
(www.houseoffraser.co.uk/Suits+Tailoring/213,default,sc.html).

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About House of Fraser:

House of Fraser is a department store group with 61 enviable locations
across the UK and Ireland and a fully transactional website. As one of the
best known names on the high street, House of Fraser has presented customers
with an unrivalled nationwide department store for more than 160 years. The
company was acquired by the Highland consortium in November 2006 marking the
beginning of an exciting new chapter in its history.

The group has annual sales in excess of GBP1.25bn and employs 6,500 House
of Fraser staff and 10,000 concession staff through 5 million sq ft of
selling space. HouseofFraser.co.uk launched in 2007 and currently boasts over
850 brands and 125,000 individual products.

    House of Fraser media contact:

    Rea Shahroudi
    Online Acquisition Manager
    House of Fraser
    27 Baker Street
    London
    W1U 8AH
    +44(0)207-003-4096

    www.houseoffraser.co.uk

House of Fraser media contact: Rea Shahroudi, Online Acquisition Manager, House of Fraser, 27 Baker Street, London, W1U 8AH, +44(0)207-003-4096