TOMS Shoes' 4th Annual One Day Without Shoes to Take Place on April 5, 2011By Toms, PRNE
Sunday, March 13, 2011
SANTA MONICA, California, March 14, 2011 - On Tuesday, April 5, TOMS Shoes will ask the world to go without shoes so
that kids don't have to with its annual One Day Without Shoes event. This is
the day each year that TOMS (www.TOMS.com) raises awareness of the
impact a pair of shoes can have on a child's life. Last year, over 250,000
people went without shoes and over 1,600 events took place around the globe.
Millions of children around the world grow up without shoes, at risk of
infection and disease. TOMS Shoes was founded on the premise that with every
pair of shoes someone purchases, a pair of new shoes will be given to a child
in need. One for One(TM). The idea of One Day Without Shoes came about as a
way to call attention to the need for shoes around the world and the issues
surrounding that need.
One Day Without Shoes participants can go to
www.OneDayWithoutShoes.com to get all the latest updates, create and
join events in their area, download an event tool kit, and see what others
around the world will be doing on April 5. Participants can also stay
connected through the new One Day Without Shoes mobile application, available
on iPhone and Android. The application will enable users to share pictures
instantaneously, provide music to get people going on their barefoot
adventures, check out One Day Without Shoes merchandise, and more.
TOMS' Founder and Chief Shoe Giver Blake Mycoskie said, "The problem is
large but the solution is simple. Wearing shoes and basic hygiene can prevent
both infection and disease due to unsafe roads and contaminated soil. By
imagining a life without shoes, we can all contribute to the awareness of
these conditions, which is why we ask everyone to join TOMS on April 5 and
participate in One Day Without Shoes."
For more information visit: www.OneDayWithoutShoes.com
About TOMS Shoes:
In 2006, American traveler Blake Mycoskie befriended children in a
village in Argentina and found they had no shoes to protect their feet.
Wanting to help, he created TOMS Shoes, a company that would match every pair
of shoes purchased with a pair of new shoes given to a child in need. One for
One. To date, TOMS has given over one million pairs of new shoes to children
through giving partners around the world.
For more information, contact: Doug Piwinski, TOMS E: firstname.lastname@example.org P: +1-310-566-3170 x3194
Note to Editors:
A picture accompanying this release is available through the PA Photowire.
It can be downloaded from www.pa-mediapoint.press.net or viewed at
www.mediapoint.press.net or www.prnewswire.co.uk.
A picture accompanying this release is available from the European
Pressphoto Agency (EPA) at www.epa-photos.com.
Doug Piwinski of TOMS, +1-310-566-3170, ext. 3194, doug at toms.com
Tags: california, March 14, Santa monica, Toms