Barclaycard Launches Next Generation Online Payments With SmartPay

NORTHAMPTON, England, October 1, 2010 - Barclaycard has announced the launch of Barclaycard SmartPay. This new
secure online payment processing system is designed to help European
retailers compete with domestic retailers in foreign markets and reduce the
number of transactions where customers do not complete their purchase.
Developed in partnership with global internet payment and e-commerce
solutions provider Adyen, it will revolutionise cross-border e-commerce by
offering a simpler, seamless payment experience to consumers.

Barclaycard SmartPay's next generation functionality offers a single
payment gateway (www.barclaycard.com/smartpay/en/feature.html) for
large merchants' online shops, adapting language and currency to the origin
of the paying customer. While ensuring an interruption-free redirect to the
payments page, it also offers a diverse range of payment methods, helping
retailers to meet local consumer preferences for online transaction types
across European countries which helps lower abandonment rates*.

According to recent figures** for Western Europe, e-commerce sales are
expected to reach EUR77bn this year, and grow by a further 10 per cent per
annum to reach EUR123bn by 2015. Whether in traditional retail sales, leisure
and travel or other key online sectors, Barclaycard SmartPay (
www.barclaycard.com/smartpay/en/index.html) will enable merchants to
take maximum advantage of the rapidly growing online sales market.

Paul Cook, Managing Director of Global Payment Acceptance at Barclaycard,
said: "Consumers can quickly get frustrated at online check-out and abandon
their purchase if the experience isn't straightforward or they can't select
their preferred payment method. By simplifying the complex online transaction
processes, Barclaycard SmartPay (
www.barclaycard.com/smartpay/en/feature.html) will make it easy for
businesses to present a seamless, familiar payment environment to customers
across the EU and, ultimately, increase conversion rates and confidence with
previously unfamiliar websites."

Pieter van der Does, Chief Executive of Adyen, said: "The Adyen Internet
Payment Solution has been designed to provide a scalable, flexible one stop
platform for accepting internet payments worldwide with one contract and one
connection. The combination of our expertise and Barclaycard's globally
renowned brand offers merchants complete control over a payment platform they
can trust and the opportunity to extend their online business across Europe."

Barclaycard SmartPay is PCI DSS compliant and will protect customer
transactions with a range of built-in fraud and risk tools. It integrates
easily with shopping carts and existing e-commerce solutions, and will
provide merchants with a live snapshot of all online sales activity via
real-time management reporting.

Paul Cook, adds: "Combined with a merchant's own marketing data,
Barclaycard SmartPay's unique reporting capabilities will provide enhanced
insight into consumer behaviour in unfamiliar territories, helping them to
compete in domestic markets from their home market."

Notes to editors

*According to research from Forrester, the most popular online shopping
payment across the EU is credit cards (
www.barclaycard.co.uk/personal-home/cards/index.html ) (41%), but
preferred payment methods vary by country from direct/payment cards
(www.barclaycard.co.uk/personal-home/cards/index.html) to online bank
transfers, credit cards or even PayPal. Source: European Technographics
Retail, Customer Experience and Travel Online Survey, Q3 2009.

**Source: Forrester Research Inc; Internet Shopping Model, 1/10 (Western
Europe), which does not include categories such as travel, cars and
prescription drugs. It also does not include food and drink sales at a
restaurant or fast food chain, consumer-to-consumer commerce, or gasoline
sales.

About Barclaycard

Barclaycard, part of Barclays Global Retail Banking division,
is a leading global payment business which helps consumers, retailers and
businesses to make and accept payments flexibly, and to access short-term
credit when needed.

The company is one of the pioneers of new forms of payments
and is at the forefront of developing viable contactless and mobile payment
schemes for today and cutting edge forms of payment for the future. It also
issues credit and charge cards to corporate customers and the UK Government.
Barclaycard partners with a wide range of organisations across the globe to
offer their customers or members payment options and credit.

In addition to the UK, Barclaycard operates in the United
States, Europe and Africa.

    PR Contact:
    Andrew Bond
    Barclaycard Press Office
    Barclaycard
    1234 Pavilion Drive
    Northampton
    NN4 7SG
    +44(0)1604-251229
    www.barclaycard.co.uk

PR Contact: Andrew Bond, Barclaycard Press Office, Barclaycard, 1234 Pavilion Drive, Northampton, NN4 7SG, +44(0)1604-251229