bareMinerals Unveils Brand New Look in Selfridges, W1

LONDON - bareMinerals has a new look and a new home in Selfridges, London launching Monday 9th November - the American makeup brand from San Francisco that started the mineral revolution 30 years ago will be moving into one of the most sought-after spaces within the world’s No.1 beauty hall following huge retail success.

bareMinerals first opened in Selfridges 18 months ago - the brands’ debut counter within department stores and since then the brand has gone from strength to strength opening around 70 counters nationwide.

The new counter will be the first design of its kind to exist in the world. The visual below demonstrates the new eye catching colour palette of Pop Pink and River Rock that will be carried throughout all of the new launches in 2010. The counter incorporates more make-under stations to play with the products and the notorious chandelier design that is essential to represent the style of all Bare Escentuals boutiques globally.

“Selfridges, London is our flagship counter and therefore we are delighted to be unveiling the new design here before anywhere else in the world. This counter will also carry the widest range of products and shades found in any Department Store in the UK - so even more blushes and eye colours to play with!” says Andrew Rodgers, Marketing Director Bare Escentuals UK.

What is it with bareMinerals? We only use the finest quality ingredients in our products to give you everything you want without any harsh chemicals your skin doesn’t need. Our proprietary bareMinerals formula represents the ideal mix of makeup and skincare, problem-solving cosmetics that perfect and pamper the complexion.

Its makeup so pure you can sleep in it!

Visit us from Monday 9th November at: bareMinerals counter Selfridges Beauty Hall 400 Oxford Street London, W1A 1AB

- The first 1000 customers will receive a free sample of Buxom Big & Healthy Lip Polish after their make-under experience until stocks last.

www.bareescentuals.co.uk

Source: Bare Escentuals UK

For press information, images and samples please contact: Natalie Axten - PR Manager, naxten at bareescentuals.co.uk, Tel: +44(0)20-30-591709, Mob: +44(0)7872-541956