BASF Podcast: The Chemical Reporter - What Makes Blue-Jeans Blue?

LUDWIGSHAFEN, Germany - As far back as the Middle Ages in Europe, blue has always been a color worn by the nobility. Some kings wore blue cloaks to their crowning ceremonies. The dye was made from a substance that had to be brought all the way from far-off India - indigo, which was made from an extract of the indigo plant. In 1897 BASF became the first company to hit the market with a synthetically-produced version of indigo. In entertaining episodes our Chemical Reporter answers questions of our Podcast listeners on Chemistry in our everyday life.

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Podcast The Chemical Reporter, English edition:

www.basf.com/podcast

More podcasts:

Podcast Chemistry of Innovations: www.basf.com/podcast

This podcast is the audible innovation magazine of BASF. Discover every month how Chemistry can help to shape our future. The actual episode is on “Lithium Ion Batteries - The Energy Store of the Future”.

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BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals as well as oil and gas. As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than EUR62 billion in 2008 and had approximately 97,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com .

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Editorial contact: For the UK: BASF plc Chris Wilson Corporate Communications Phone: +44-161-488-5616 Fax: +44-161-488-4133 E-Mail: chris.wilson@basf.com For the US: BASF Corporation Betsy Arnone Corporate Communications Phone: +1-973-245-7865 Fax: +1-973-245-6714 E-Mail: betsy.arnone@basf.com For Germany/Europe: BASF SE Rainer Mueller-Mueffelmann Environmental Policy & Innovations Phone: +49-621-60-41040 Fax: +49-621-60-20548 E-Mail: podcast@basf.com

Source: BASF SE

Editorial contact:, For the UK:, BASF plc, Chris Wilson, Corporate Communications, Phone: +44-161-488-5616, Fax: +44-161-488-4133, E-Mail: chris.wilson at basf.com; For the US:, BASF Corporation, Betsy Arnone, Corporate Communications, Phone: +1-973-245-7865, Fax: +1-973-245-6714, E-Mail: betsy.arnone at basf.com; For Germany/Europe:, BASF SE, Rainer Mueller-Mueffelmann, Environmental Policy & Innovations, Phone: +49-621-60-41040, Fax: +49-621-60-20548, E-Mail: podcast at basf.com