blinkx Introduces Mobile API, Opens Mobile Video Index to Distribution Partners

New Application Programming Interface Enables New and Existing Distribution Partners to Leverage blinkx's Index of Mobile Video to Create Rich Media Apps

SAN FRANCISCO, July 21, 2010 - blinkx, the world's largest and most advanced video search engine, today
announced the launch of a new API (Application Programming Interface). The
newly available API gives developers of mobile applications and sites access
to blinkx's unrivaled index of MP4 video.

blinkx's Mobile Video Index includes millions of videos from its
extensive network of top tier content partners, including the Associated
Press, CelebTV, Howcast and Lonely Planet. Opening a robust and reliable API
for third parties provides blinkx with the opportunity to increase its
distribution footprint and drive more searches through its engine; for
distribution partners, the blinkx Mobile API offers the significant advantage
of quick, efficient access to a wide variety of mobile-ready videos from top
broadcasters and media companies.

"The blinkx Web API was launched over four years ago and today accounts
for around two thirds of our global search volume. We hope to spur the same
sort of creative initiatives with the launch of our Mobile API," said Suranga
Chandratillake, founder and CEO, blinkx. "The mobile video experience has
recently improved exponentially, resulting in a growing number of mobile
users who access rich media content on a regular basis. We believe that
access to our index of mobile-ready content will prove a catalyst for
innovation. We're very much looking forward to seeing what exciting new apps
will be created on the back of our index."

As the pioneer in video search technology, blinkx has built a reputation
as the smartest way to find rich media on the Web. The company has signed
more than 720 partners and indexed over 35 million hours of video and audio
content to date. For more information about the blinkx Mobile API, please
contact our team at redlabel@blinkx.com.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video
search engine. Today, blinkx has indexed more than 35 million hours of audio,
video, viral and TV content, and made it fully searchable and available on
demand. blinkx's founders set out to solve a significant challenge - as TV
and user-generated content on the Web explode, keyword-based search
technologies only scratch the surface. blinkx's patented search technologies
listen to - and even see - the Web, helping users enjoy a breadth and
accuracy of search results not available elsewhere. In addition, blinkx
powers the video search for many of the world's most frequented sites. blinkx
is based in San Francisco and London. More information is available at
www.blinkx.com.

Nicole Love of Marlin PR, +44-207-869-8328, nicole.love at marlinpr.com; or Tim Turpin of Sparkpr, +1-415-321-1894, tim.turpin at sparkpr.com; or NOMAD, Charles Lytle of Citi, +44-207-6970519, all for blinkx