BodogEurope Acquires Marketing Heavyweight

LONDON, October 3, 2011 -

Dee Dutta joins Bodog Europe as CMO bringing with him a wealth of experience and success most notably with Visa & Sony Ericsson where he held the roles of Head of Marketing for Asia and Global CMO respectively.

Dee, commented: “There are few more competitive landscapes than the online gaming industry and therefore it was one that has been on my radar for a while, especially with the growth in mobile phone betting as this is an area close to my heart. However, any business wanting to succeed in this space needs the right structure and attitude. Bodog’s ability to not only react quickly to change but also research the road ahead made them the ideal choice as well as an irresistible challenge.”

Patrik Selin, CEO of Bodog Europe, commented: “Dee has exactly the sort of vision that sets the Bodog brand apart from the restand the kind of thinking that keeps asking questions of the accepted norm. We always look to differentiate ourselves in everything we do and Dee’s breadth of experience will be vital in giving us that edge.”

For further information please call: Ed Pownall, BodogBrand.com’s International Press Office (London), on +44-7825-064-776