Brand Giants Sign Up for Licensing International Expo

Unilever and Club Life by Tiesto pave way for biggest brand representation yet

LONDON, May 12, 2011 - Advanstar Communications has today announced the addition of brand giants
Unilever and Club Life by Tiesto to the Licensing International Expo show
floor.

Taking place at the Mandalay Bay Convention Center on 14-16th June, the
show has seen representation from corporate brands steadily increase since
its move to Las Vegas in 2009. Well over 400 exhibitors are expected to
attend, representing 5000 global brands.

Liz Crawford, Show Director commented: "The breadth of companies
showcasing this year is really impressive. We have booked exhibit space for
companies including American Express, Smith & Wesson, Smithsonian, Conde
Nast, and Yamaha among others. The recent addition of Unilever and Club Life
by Tiesto further cements Licensing International Expo as the premier global
event for entertainment, and non entertainment brands alike. The variety of
brands spans corporate brands, automotive brands, food and beverage,
interactive and gaming, sports, publishing and media brands, television
brands, apparel and more."

Seltzer Licensing Group will be exhibiting on behalf of its client,
Unilever Ice Cream, at the show this year in an effort to increase its
licensing-out activity. "Unilever will be showcasing its well-known brands
including Good Humor, Breyers, Klondike, Popsicle, Creamsicle and Fudgsicle
to its many current licensing-in partners as well as a new audience of
interested parties," stated Stu Seltzer, president of NYC based Seltzer
Licensing Group. In addition, attendees will be treated to ice cream each day
at the booth so they are well worth a visit!

Martin Cribbs, Executive Vice President for Licensing at The Movement
International commented: "Tiesto is one of the biggest pop music superstars
in the world (www.tiesto.com) and we are thrilled to represent him at
Licensing International Expo in June. Club Life is based on Tiesto's
fantastically glamorous life and style. Major partners are being put into
place for North and South America but we feel Europe is arguably our largest
and most lucrative market. As one of the most digitally, social-media
connected entertainers in the world, Tiesto's Club Life is set to be the
first mega-brand that takes full advantage of that opportunity in
communicating with our young adult customers."

"We're very excited to host these companies at Licensing International
Expo this year. Both are global brands and Tiesto is a very strong
international brand in Europe and the world," continued Crawford.

Registration is free at www.licensingexpo.com or $75 on the door.

Press are strongly encouraged to register for their press pass at
press.licensingexpo.com/index.php/press-registration/ in order to gain
entry to the press office onsite.

Humaira Kaiser, Marketing Director - Europe, Advanstar Global Licensing Group, hkaiser at advanstar.com, +44-(0)-20-8956-2665