Brand Licensing Europe 2011 Confirms Return of Hugely Successful Retail Mentoring Programme

LONDON, June 22, 2011 -

- Sainsbury’s and
Mothercare confirm participation for second year running

Brand Licensing Europe, the Advanstar organised licensing
exhibition, today announces that the hugely successful retail
mentoring programme will feature again at this year’s show. Retail
giants Sainsbury’s and Mothercare have confirmed for the second
year running.

The programme is designed to help junior and assistant buyers
attending the show understand the complexities of the licensing
industry and navigate their way around the floor.  Guidance
will be given on legal, technical and financial issues, as well as
industry terminology and who owns the rights for which brands.
 The objective of the programme is to ultimately help
retailers make well-informed decisions at the show and ensure they
do not miss any relevant opportunities.

John Carolan, Head of Childrenswear Buying at Sainsbury’s
said: “Sainsbury’s is a big supporter of the Retail Mentoring
Programme and we look forward to being part of the successful
scheme again at this year’s show. Brand Licensing Europe provides
the perfect environment for the development of junior buyers and
our team will be there in force, discovering new brands and retail
ranges.”

Barbara Robinson, Category Manager, Mothercare said:
 ”The Retail Mentoring Programme was a huge success at last
year’s show and Mothercare are thrilled to be participating again.
The programme provides crucial support for the next generation of
buyers and Brand Licensing Europe gives them the perfect platform
to hone their skills.”

Brand Licensing Europe 2011 will take place from 18-20 October
2011 at London’s Grand Hall, Olympia.

For more information please contact Braben at ble@braben.co.uk
or +44-(0)207-025-8021

Notes to editors:

About Brand Licensing Europe:

Brand Licensing Europe 2011 ( href="www.brandlicensing.eu/">www.brandlicensing.eu)
- taking place October 18 - 20 at Olympia in London is the only
pan-European event dedicated to licensing and brand extension. Now
in its 13th successful year, Brand Licensing Europe 2010 hosted 236
exhibitors and 5,634 retailers, manufacturers and sales promotion
professionals from 63 countries. The event hit mainstream media in
2010, featuring on BBC Breakfast, Sky News, MediaGuardian and more.
 

About Advanstar Licensing:

Advanstar Communications Inc. ( href="www.advanstar.com/">www.advanstar.com),
producer of Licensing International Expo, Brand Licensing Central
& Eastern Europe and Brand Licensing Europe is a leading
worldwide media company providing integrated marketing solutions
for the Fashion, Life Sciences and Powersports industries.
Advanstar serves business professionals and consumers in these
industries with its portfolio of 147 events, 68 publications and
directories, 267 electronic products and Web sites, as well as
educational and direct marketing products and services. Market
leading brands and a commitment to delivering innovative, quality
products and services enables Advanstar to “Connect Our Customers
With Theirs.” Advanstar has approximately 1,000 employees and
currently operates from multiple offices in North America and
Europe.

Ally Hendry, +44-(0)20-7025-8021, ally at braben.co.uk