Brand Licensing Europe Smashes Expectations, Achieving Record Visitor Attendance and Exhibitor Numbers in 2010

By Brand Licensing Europe 2010, PRNE
Wednesday, October 6, 2010

LONDON, October 7, 2010 - Brand Licensing Europe 2010, the Advanstar-organised licensing and brand
extension exhibition, is pleased to announce it has officially broken its
previous attendance record. A total of 5,634 visitors visited the event in
2010, a 16% increase on 2009. Total attendance for BLE2010, including
exhibitors, reached 7,329.

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Brand Licensing Europe 2010 also recorded a huge jump in overseas visitor
numbers, with a 37% increase on 2009, clearly indicating that the licensing
industry remains healthy despite recent economic challenges. Retail
attendance also increased by 15%, as European retailers sought new properties
and licensing trends for their 2011/2012 collections.

The expansion of the show to a 3-day exhibition for the first time also
had a significant impact, with many first time visitors attending the event
on Day 3. Additionally, around 1 in 7 of the total visitor audience revisited
the show on Day 3, making the most of the additional time.

Exhibitor numbers jumped from 176 in 2009 to 236 in 2010, representing
40% larger floorspace. Brand Licensing Europe is pleased to confirm that 150
exhibitors have already signed up to exhibit in 2011 and 70% of the 2011
floorspace available has already been sold.

Jessica Blue, event director, Brand Licensing Europe 2010 said: "Brand
Licensing Europe has really come of age in 2010 - we've exceeded all of our
expectations, to become the most successful and well attended event in our 12
year history. Added to this, we have taken licensing into the media big
leagues for the first time this year, with coverage on BBC Breakfast
Business, the mediaGuardian, Radio 5 Live and Sky News. Exhibitor re-booking
is always a good marker of a successful exhibition, and the exhibitor
retention rate this year is simply phenomenal."

Notes to editors:

About Brand Licensing Europe:

Brand Licensing Europe 2010 ( is the only
pan-European event dedicated to licensing and brand extension. This year it
took place September 28 - 30 at Olympia in London.

About Advanstar Global Licensing Group:

Advanstar Communications Inc. (, producer of
Licensing International Expo, Brand Licensing Central & Eastern Europe and
Brand Licensing Europe is a leading worldwide media company providing
integrated marketing solutions for the Fashion, Life Sciences and Powersports
industries. Advanstar serves business professionals and consumers in these
industries with its portfolio of 147 events, 68 publications and directories,
267 electronic products and Web sites, as well as educational and direct
marketing products and services. Market leading brands and a commitment to
delivering innovative, quality products and services enables Advanstar to
"Connect Our Customers With Theirs." Advanstar has approximately 1,000
employees and currently operates from multiple offices in North America and

Emma Thomas, BrabenPR, ble2010 at, +44-0207-025-8021

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