British Airways Introduces new Gothenburg Route

CRAWLEY, England, August 26, 2010 - British Airways is launching services to Gothenburg, Sweden's second
largest city, with flights from as little as GBP55.50 in Euro Traveller
one-way including taxes fees and charges. Customers can also book Club
Europe, British Airway's Business Class cabin.

The twice daily flight to Gothenburg (
www.britishairways.com/travel/flights-to-gothenburg/public/en_gb) from
Heathrow Terminal 5, goes on sale July 20th, and is available from the start
of the winter schedule on November 28th, 2010.

Richard Tams, British Airways' head of UK and International sales, said:
"We are really excited about flying to this fabulous city on the south west
coast of Sweden. It boasts Michelin star restaurants, culture and the best
views of the famous Northern lights. The schedule is perfect for UK
originating day round trips, and for connections onto the worldwide network."

British Airways offers a selection of hand picked 2 to 5-star hotels in
Gothenburg (
www.britishairways.com/travel/hotels-in-gothenburg/public/en_gb),
ideally suited to the urban tourist seeking sophistication. The 4-star First
Hotel G is one choice for a stay in Gothenburg, located just above the
central station in the heart of the city. Another choice is the 3* Apple
hotel, offering easy to use public transport links and close to the famous
Boulevard Avenue with plenty of bars, restaurants and shops.

As well as the soon to be launched flights to Gothenburg, British Airways
also offers daily flights to Stockholm (
www.britishairways.com/travel/flights-to-stockholm/public/en_gb),
known for striking architecture and its beautiful waterside setting. Spread
across 14 islands, Stockholm has a range of hotels, including the 4-star
Stureplan and the stylish 4-star Hellsten.

Avis car hire is available at both Gothenburg (
www.britishairways.com/travel/gothenburg/public/en_gb) and Stockholm's
Arlanda Airport and can be purchased as a package including flights and car
hire from ba.com.

Flights and city breaks to Gothenburg are on sale now.

About British Airways:

British Airways plc offers a wide range of worldwide destinations -
including holidays, European city breaks, hotels, flights, car rental and
experiences. Customers can save time and money with ba.com when booking ATOL
protected holiday packages, ATOL number is 5985. Passengers are offered added
peace of mind to their holiday plans and the security of travelling with
British Airways. British Airways plc constantly seeks to exceed customers'
expectations, both in terms of the value for money and quality of the service
provided.

For further British Airways / British Airways Holidays Ltd media
information please contact:

    Katja Cooper
    Astral Towers
    Betts Way
    London Road
    Crawley
    RH10 9XA
    +44(0)1293-722513
    www.ba.com

For further British Airways / British Airways Holidays Ltd media
information please contact: Katja Cooper, Astral Towers, Betts Way, London Road, Crawley, RH10 9XA, +44(0)1293-722513