British Airways Launches Flights to Gothenburg

CRAWLEY, England, December 6, 2010 - British Airways has launched its flights to Gothenburg, Sweden's second
largest city, with flights available to book in Club Europe, British Airway's
Business Class cabin.

Flights to Gothenburg (
www.britishairways.com/travel/flights-to-gothenburg/public/en_gb)
depart twice daily from Heathrow Terminal 5.

Richard Tams, British Airways' head of UK and international sales, said
at the announcement of the new route: "We are really excited about flying to
this fabulous city on the south west coast of Sweden. It boasts Michelin star
restaurants, culture and the best views of the famous Northern lights. The
schedule is perfect for UK originating day round trips, and for connections
onto the worldwide network."

British Airways offers a selection of hand picked 2 to 5-star hotels in
Gothenburg (
www.britishairways.com/travel/hotels-in-gothenburg/public/en_gb),
ideally suited to the urban tourist seeking sophistication. Customers can
stay at the three-star Apple hotel, offering easy to use public transport
links and close to the famous Boulevard Avenue with plenty of bars,
restaurants and shops. The four-star Avalon hotel, a member of Design hotels,
will also be available soon, featuring a roof top pool. Its restaurant and
bar, with a spacious open air area in season, is a most popular meeting
place. The Avalon will be available on ba.com shortly.

The launch of the new flights to Gothenburg coincides with the city's
famous Christmas market which is in the Liseburg Amusement Park.
Scandinavia's biggest Christmas market houses more than 60 stalls, filling
the air with Christmas joy. The market takes place between November 12 and
December 30, 2010. British Airways offers a wide range of other destinations
perfect for Christmas and New Year breaks. Customers can choose between
packages to old favourites like Christmas city breaks to Berlin, Salzburg and
Vienna. Other top Christmas markets (
www.britishairways.com/travel/hotels-in-gothenburg/public/en_gb) in
Europe include Prague, Innsbruck and Budapest. Most markets start middle of
November and last until the end of December.

As well as the soon to be launched flights to Gothenburg, British Airways
also offers daily flights to Stockholm (
www.britishairways.com/travel/flights-to-stockholm/public/en_gb),
known for striking architecture and its beautiful waterside setting. Spread
across 14 islands, Stockholm has a range of hotels, including the 4-star
Stureplan and the stylish 4-star Hellsten.

Avis car hire is available at both Gothenburg (
www.britishairways.com/travel/gothenburg/public/en_gb) and Stockholm's
Arlanda Airport and can be purchased as a package including flights and car
hire from ba.com.

Flights and city breaks to Gothenburg are on sale now.

About British Airways:

British Airways plc offers a wide range of worldwide destinations -
including holidays, European city breaks, hotels, flights, car rental and
experiences. Customers can save time and money with ba.com when booking ATOL
protected holiday packages, ATOL number is 5985. Passengers are offered added
peace of mind to their holiday plans and the security of travelling with
British Airways. British Airways plc constantly seeks to exceed customers'
expectations, both in terms of the value for money and quality of the service
provided.

For further British Airways / British Airways Holidays Ltd media
information please contact:

    Katja Cooper
    Astral Towers
    Betts Way
    London Road
    Crawley
    RH10 9XA
    +44-(0)1293-722513

www.ba.com

Katja Cooper, Astral Towers, Betts Way, London Road, Crawley, RH10 9XA, +44-(0)1293-722513