Brits Commitment-phobic When it Comes to Healthy Eating

LONDON, November 7, 2011 -

We all know we should be eating our five fruit and veg a day and making an effort to maintain a healthy lifestyle, but a recent survey conducted by fruit delivery company, Fruitdrop, has unearthed the shocking reality of Britain’s attitude to healthy eating. A staggering 51% of Britons admitted they’re not committed to a healthy diet and busy lifestyles, cost and commitment issues leave them choosing unhealthy treats over healthy foods.

Fruitdrop’s survey also revealed a worrying 12% of men do not even believe that healthy eating is beneficial to overall health! Especially as adult obesity is on the rise in Britain, increasing the risk of lifestyle diseases and deaths linked to obesity;^[1] eating healthier foods reduces the threat of obesity and diet related illness.^[2]

Money worries are a key influence, 20% of us claim that eating a healthy diet is just too expensive. Residents of Yorkshire and Humber feel the pinch more than anyone else, with a quarter of them citing the high cost of healthy foods as a deterrent to healthy eating.

Ben Thompson, managing director of Fruitdrop is concerned that commitment issues are preventing basic healthy eating: “Workplaces can do more to support their employees to eat healthily; as commitment seems to be the biggest barrier to healthy eating, a fruit box delivered weekly is the perfect solution, so employers can make it easy for their workforce to snack on healthy options.”

Regarding the perceived cost of healthy eating, Thompson continues: “Some aspects of healthy living can be expensive, but Fruitdrop office fruit delivery is a cost effective way to reward employees for their hard work and helps ease the financial strain of healthy eating. Boxes start at just £20 and contain enough fruit for 25 employees for a week.”

Perhaps best of all for commitment-phobic Brits, Fruitdrop doesn’t insist on a contract; workplaces are invited to trial office fruit delivery and to continue on a week by week basis, with the ability to tailor the fruit box contents to suit employee likes and dislikes.

Notes to editors:

Survey conducted by OnePoll

1. www.dailymail.co.uk/news/article-171497/Britains-obesity-death-rate.html

2. www.bbc.co.uk/health/treatments/healthy_living/nutrition/life_adults.shtml

For further information, please contact Leapfrogg
Emma Jane Faulkner on +44(0)1273-322-837 (emmajane.faulkner at leapfrogg.co.uk; Lucy Freeborn on +44(0)1273-322-849 (lucy.freeborn at leapfrogg.co.uk