Burton Exclusively Launches Mark Ecko Cut and Sew in the UK

LONDON, June 2, 2011 -

With an impressive C.V of achievements Mark Ecko (
www.burton.co.uk/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?catalogId=33052&storeId=12551&langId=-1&viewAllFlag=false&sort_field=Relevance&categoryId=208978&beginIndex=1&pageSize=20&interstitial=true)
now
turns his talents to creating classic tailoring, Burton is proud to announce
that his Cut and Sew collection (
www.burton.co.uk/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?catalogId=33052&storeId=12551&langId=-1&viewAllFlag=false&sort_field=Relevance&categoryId=208978&beginIndex=1&pageSize=20&interstitial=true)
will be available exclusively within its stores and online.

Not many people can boast that they were the youngest person to be
inducted into the Council of Fashion Designers of America, or that they were
the first person to receive a MTV VMA for "Best Video Game Soundtrack".

Mark can also site such diverse friends such as Lindsay Lohan, Hugh
Hefner and George Lucas and was also a key speaker at the United Nations
World Entrepreneurship Day in 2010.

As a publishing, internet, fashion and videogame entrepreneur he caused a
worldwide news frenzy when he tagged Air Force One with graffiti reading
"Still free" emblazoned on it. He actually hired a Boeing 747 and painted it
to look like the real deal, receiving over 114 million views on You tube,
7,000 news stories around the world and 3 denials from the Pentagon.

Now the British high street gets the Mark Ecko treatment with the new Cut
& Sew collection.

This range blends classic tailoring with sharp lines and is designed for
those who want to start dressing a little more seriously but still maintain
their youthful spirit.

The four single breasted, two button suits (
www.burton.co.uk/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?catalogId=33052&storeId=12551&langId=-1&viewAllFlag=false&sort_field=Relevance&categoryId=208978&beginIndex=1&pageSize=20&interstitial=true)
arrive in a black tailored, a grey sharkskin, a black narrow pinstripe, and
a grey herringbone.

Mark Ecko is driven by a simple belief: no one needs to be restricted
into a single aesthetic. For spring/summer 2011 the new Mark Ecko collection
at Burton achieves just that.

About Burton:

Burton was originally founded in 1903 under the name of The
Cross-Tailoring Company. It quickly became popular and expanded into hundreds
of outlets and factories across the United Kingdom. Today, it is a staple on
most high streets and a popular retailer for men's fashion, including gifts
for men, men's suits, (
www.burton.co.uk/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?catalogId=33052&storeId=12551&langId=-1&viewAllFlag=false&sort_field=Relevance&categoryId=208978&beginIndex=1&pageSize=20&interstitial=true)
men's shirts, casual clothing, men's jeans and men's shoes.

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paste this hyperlink into your Internet browser's URL address field. Remove
the space if one exists.)

Customers can also shop online from the Burton website which offers free
returns in-store or by post and fast delivery to their home. The site
features a useful size guide to ensure customers can get the correct fit for
all items. Customers can also sign up for the Burton newsletter, which offers
all the latest style updates, exclusive discounts and competitions.

    For further details please contact:

    Anthony McGrath
    Arcadia Group Ltd
    Colegrave House
    70 Berners Street
    London
    UK
    W1T 3NL
    +44(0)20-7291-2477
    www.burton.co.uk

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