Burton Introduce Any Fit Any Wash Jeans

LONDON, September 28, 2010 - Burton has introduced a new way of buying jeans on its website by
allowing customers to personalise the fit and wash of their new pair of
jeans.

The new service will be launched on October 1st 2010 and will be
available through Burton's website. Customers will have a choice of eight
washes and five fits that can be put together to create the perfect pair of
jeans (
www.burton.co.uk/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?storeId=12551&categoryId=209025&top=Y&catalogId=33052&langId=-1&parent_categoryId=209024&beginIndex=1&pageSize=20&sort_field=Relevance)
for them.

The washes that will be available to choose from include light blue wash,
dirty mid blue wash, true blue wash, deep blue wash, dirty dark blue wash,
slate grey wash, black wash and the fits range from skinny to straight cut.
Customers can also save money if they choose to buy two pairs of Any Fit, Any
Wash jeans at the same time.

Burton's inspiration behind Any Fit, Any Wash is the possibility for
customers to create their own style with ease. The new service gives the
customer complete control in choosing their own style of jeans, allowing them
to create jeans from 40 possible combinations. Burton hopes that the
flexibility to be able to select the fit and wash of the jeans will give the
customer a wide choice and a better shopping experience.

Burton recognises that going shopping for anything on the high street can
be a stressful experience, no matter what the customer is looking for.
Whatever type of jeans a customer may want to buy, this new service allows
the customers to avoid the going to the high street themselves, which could
save them time and effort.

About Burton:

Burton was originally founded in 1903 under the name The Cross-Tailoring
Company. It quickly became popular and expanded into hundreds of outlets and
factories across the United Kingdom. Today, it is a staple on most high
streets and a popular retailer for mens fashion including gifts for men,
casual clothing, mens shirts (
www.burton.co.uk/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?storeId=12551&categoryId=209004&top=Y&catalogId=33052&langId=-1&parent_categoryId=209001&beginIndex=1&pageSize=20&sort_field=Relevance),
mens jackets (
www.burton.co.uk/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?storeId=12551&categoryId=208984&top=Y&catalogId=33052&langId=-1&parent_categoryId=208983&beginIndex=1&pageSize=20&sort_field=Relevance),
mens suits, mens hoodies (
www.burton.co.uk/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?storeId=12551&categoryId=209065&top=Y&catalogId=33052&langId=-1&parent_categoryId=209064&beginIndex=1&pageSize=20&sort_field=Relevance)
and trousers.

Customers can also shop online from the Burton.co.uk website which offers
free returns in-store or by post and fast delivery to their home. The site
features a useful size guide to ensure customers can get the correct fit for
all items. They can also sign up for the Burton newsletter, which offers all
the latest style updates, exclusive discounts and competitions.

    PR contact:
    Tom Doran
    Arcadia Group Ltd
    Colegrave House
    70 Berners Street
    London
    UK
    W1T 3NL
    +44(0)207-927-1823
    www.burton.co.uk

PR contact: Tom Doran, Arcadia Group Ltd, Colegrave House, 70 Berners Street, London, UK, W1T 3NL, +44(0)207-927-1823