Encourages Christmas Train Travellers to Book Now to Reap Savings of GBP57 Million

By Atos Origin, PRNE
Monday, September 27, 2010

LONDON, September 28, 2010 - has revealed that UK travellers expecting to travel
by train to see loved ones during Christmas should book their journey now in
order to save a combined GBP57 million on rail fares.

A new survey has shown almost half (47%) of Christmas* train travellers
wait until the last minute to book their train tickets online
( This means Britons are spending their
precious pounds on their journey instead of gifts for family and friends.

Conducted by (,
the survey revealed more than one in five train journeys (22%) will not be
booked until two weeks before Christmas, costing travellers an average of
23 per cent more.

This could be avoided if commuters heed's advice and
book their Christmas train fares in advance.

"To put it in context, an additional GBP57 million in the Christmas gift
budget of rail commuters could mean almost half a million children could be
unwrapping the new iPod Nano on Christmas morning. Almost 3.2 million people
could have the Mad Men season one and two boxset or you could make 390, 000
rail trips from London to Birmingham and back," said Ursula Morgenstern of

"We know that not everyone has their Christmas plans finalised this early
but there are big savings that can be made by booking Christmas train fares
in advance."

Christmas is one of the busiest times of the year for train travel but
can also be one of the most expensive. Further research conducted by shows that fares for inter-city journeys have increased
by 39% in real terms since 1995. With rumours of further increases of up to
10% coming in January next year, train travel is not going to get cheaper.

Ursula Morgenstern continued: "We are striving to bring down the cost of
train travel and give something back to our loyal customers especially at
this time of year. Whilst we are already the cheapest independent website to
book train tickets (, we know we have much
more to do and can't wait to deliver even greater outstanding savings to
our customers."

Notes to editors:

* The Christmas Period is from 20/12 - 03/01


Atos Origin, a leading international IT services provider specialising in
hi-tech transactional services, has radically developed its strategy to grow
its revenue by venturing into the B2C arena with the launch of, the first consumer service from the IT B2B player. is an online travel retailer, providing an easy way
for leisure and business travellers to compare and book cheap rail tickets
( online, and to save up to 80% on the cost
of tickets booked in advance. Most notably, offers
something truly unique when buying cheap train tickets
( it is the first ever British online
retailer to offer loyalty points that can be redeemed against future train
travel for any journey in Great Britain. For regular train travellers in
these cash-strapped times, participation in the loyalty scheme would allow
them to earn points for redemption against future rail travel and be
rewarded beyond the price of a single ticket.

    PR Contact:
    Caroline Crouch
    Atos Origin
    4 Triton Square
    Regents Place
    NW1 3HG

PR Contact: Caroline Crouch, Atos Origin, 4 Triton Square, Regents Place, London, NW1 3HG, +44(0)20-7830-4233

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