Business Travel is Quicker and Easier, With Seneca's Target Buy(TM)

GUARDIAGRELE, Italy, September 23, 2010 - Sure costs, fast service, leaner procedures: these are the three main
advantages guaranteed by the TARGET BUY(TM) model for managing your business
travel.

(Logo: www.newscom.com/cgi-bin/prnh/20100922/409557 )

Designed and developed by the Abruzzo-based company SENECA
(www.senecaspa.com), TARGET BUY(TM) is an innovative system which
simplifies the organisation and pricing systems of business travel, targeting
both direct and indirect costs.

TARGET BUY(TM) allows customers to precisely set the required cost target
for each type of service in absolute values, whether ticketing, hotels or
other BT services. The target price is defined in collaboration with the
Seneca experts, using accurate methods including predictive statistical
models based on the observation of costs and direct and indirect, both
internal and external, customer variables.

Having defined the tariff - the "target buy" - the company has the
certainty of its costs, and will be debited the set target buy for each type
of services, throughout the year, with no surprises. Thanks to this
innovative system, therefore, companies can manage their business travel in a
leaner manner, immediately assessing budgets and reducing control times and
authorisation processes.

In contrast to TARGET BUY(TM), traditional models involve the purchase of
the services generally after the customer has checked the prices and other
conditions, such as timetables, carriers, hotel categories and so on.

With TARGET BUY(TM), the company has a constant control and prior
knowledge of the costs of every trip, and the services can be directly
requested without the need for prior evaluations of the various available
solutions.

Administrative control is made easier, and the authorisation and
quotation checking procedures are much leaner.

    Maria Caldarone
    Seneca SpA
    +39 0871 803860
    maria.caldarone@senecaspa.com

    Antonella Pompillio
    Seneca SpA
    +39 0871 803860
    antonella.pompillio@senecaspa.com

Maria Caldarone, Seneca SpA, +39 0871 803860, maria.caldarone at senecaspa.com; Antonella Pompillio, Seneca SpA, +39 0871 803860, antonella.pompillio at senecaspa.com