CAMO Software Lays Foundation for Further Growth With Appointment of New CEO

By Camo Software, PRNE
Sunday, March 20, 2011

OSLO, Norway, March 21, 2011 - CAMO Software AS today announced the appointment of Mr. Paal Braathen as
chief executive officer (CEO), effective immediately.

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Founded in 1984, CAMO Software is a pioneer and acknowledged leader in
the growing field of multivariate data analysis (MVA) and design of
experiments (DoE) software. The company has recently re-structured and
strengthened the management group with senior appointments in sales,
marketing and business development across its global operations.

Mr. Braathen has more than twenty years of senior management experience
from both publicly listed and privately held technology companies. He has a
long and successful track record in international sales, marketing and
business development, combined with hands-on experience working with
multicultural teams and clients.

Mr. Braathen's appointment will help CAMO Software achieve their
ambitious growth targets and capitalize on the rapidly growing use of
multivariate analysis methods. He will lead the company's focus on industrial
sales, delivering solutions to their existing blue-chip client base and new
clients, in addition to strengthening the company's strategic partnerships.

CAMO Software's leading multivariate analysis solutions are recognized
for their ease of use, powerful analytics and outstanding graphics. Their
flagship software, the Unscrambler(R) X, is used by more than 25,000 people
in over 3,000 companies and hundreds of universities across the world. The
company also offers customizable, real-time process monitoring solutions,
enabling process manufacturers to gain a competitive advantage through
improved product quality, lower development costs and faster time to market.

"In the past 18 months we have invested heavily in our applications and
talent to ensure we have the technology and expertise to meet the evolving
needs of our market. The organization is now structured to deliver even more
powerful and flexible software and solutions for our clients, and I'm proud
to say that I believe we are best in class," commented Mr. Braathen.

"This is a very exciting time of growth for both CAMO Software and our
industry in general. The use of multivariate data analysis is expanding
significantly as organizations look for deeper insights and more accurate
predictions using the technology. However, we understand that investments
need to pay for themselves quickly, and we are uniquely positioned to offer
our customers exceptional value for money through a combination of powerful
analytics, ease of use and affordability."

Mr. Braathen has previously worked in the renewable and environmental
services industry as well as the pharmaceutical, retail, software and
management consulting sectors. He has a B.Sc (econ) in addition to an
International Management Degree from the Norwegian School of Management (BI)
and the School of Marketing (NMH).


Press enquiries: Nathan Bray, Vice President Marketing and Communications, CAMO Software, Tel: +47-22-39-63-00, Email: nb at

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