Casinix Exchange Launch at World Retail Congress - Berlin, Germany

PALO ALTO, California, October 29, 2010 - Casinix Exchange, Inc., (www.casinixexchange.com) a global
financial exchange, introduced centralized origination, redemption, marketing
and settlement to the $94 billion retailer stored value space at the World
Retail Congress
(www.worldretailcongress.com/page.cfm/action=Archive/ArchiveID=2/EntryID=87)
- a gathering of the industry's leading retailers - in Berlin this
week. Casinix Exchange central clearing and settlement platform enable highly
competitive retailers to easily redeem "marketplace stored value" from each
other and Casinix Exchange listed merchants worldwide. Casinix Exchange will
capture 2% per month of the $94 billion stored value market. The Exchange
eliminates $7.5 billion consumers lose annually to breakage (value purchased
but never redeemed). "We are pleased to announce our game-changing ecosystem
to a distinguished roster of retail industry executives," Isaac L. Daniel
(www.linkedin.com/profile/edit?id=29389135&locale=en_US&goback=.nmp_*1_*1_*1_*1_*1&trk=spm_pic),
Casinix Exchange, Inc. chief executive officer said.

    (Logo: photos.prnewswire.com/prnh/20101028/LA91203LOGO)
    (Logo: www.newscom.com/cgi-bin/prnh/20101028/LA91203LOGO)

"After reviewing Casinix Exchange business model - it became clear
Casinix Exchange solves several problems plaguing the global stored value
space. Casinix Exchange is an enormously forward thinking company that
directs tangible economic benefit to retailers and consumers worldwide," Dr.
Thomas J. Dudley, retired Pepperdine University business school professor and
Casinix Exchange board member, said. The Exchange eliminates worries about
lost cards, value expiration, bankrupt merchants or a consumer simply not
wanting products or services from an 'originating' merchant. The platform
introduces a "pay-for-revenue(TM)" marketing solution for retailers - to
capture precise measurable return from retailers ad spend. Retailers can now
bypass "upfront fees" associated with Madison Avenue firms - yet increase
relevance with consumers and their social networks.

Merchants currently sell stored value to customers and receive cash from
the transaction. The approach temporarily serves merchants but does not serve
customers best interest. Merchants may go out of business which, in most
cases, customers lose redemption value already paid for. Customers lose their
cards, thus no longer able to redeem value - given value is stored on their
card rather than Casinix Exchange central exchange hub. Customers' value
further erodes as 1.5% or more monthly fees accrue. Often redemption value is
loss when card expires or customers simply don't want products or services
from originating merchant.

Casinix Exchange solves those problems by introducing centralized
origination, redemption, marketing and settlement - in this highly fragmented
space. Merchants are no longer paid up front when stored value is sold;
rather Casinix Exchange escrows customer's cash until customer redeem value
to purchase merchant's products or services. Casinix Exchange pays merchants
the moment customers redeem stored value, not when customers buy stored
value. The process enables customers to "originate" value through Casinix
Exchange with one merchant, yet should the customer change their mind or
merchant problems emerge - "redeem" value with millions of Casinix Exchange
listed merchants throughout the world.

The Exchange launched a massive retailer registration effort in 86
countries today. Commencing Q2 - 2011, as indicated by the count-down timer
on the Exchange home page - consumers may purchase or redeem value through
the Exchange with active Casinix Exchange UK or USA retailers. The Exchange
continues consumer services roll out as tax, escheatment, regulatory,
compliance and cultural issues are resolved in respective country. The
Exchange selectively partners with retailers, trade organizations or
investors in foreign markets to ensure connectedness with consumers and
generate worldwide viral revenue for the partner. A limited number of Casinix
Exchange Founder Seats are available at a cost of US$1.57 million - that
include preferred shares in the Exchange. Contact Casinix Exchange for more
information regarding risks and privileges aligned with Founder Seat control.
HSBC Bank provides global commercial banking services to Casinix Exchange.

Casinix Exchange, Inc. - Increases your relevance with customers.

Casinix Exchange (www.casinixexchange.com) is the world's first
viral financial exchange and market-maker to represent the other side of what
merchants and millions of consumers want to do with affinity, stored value
products. Casinix Exchange pioneered "retailer-neutrality(TM)" - delivering
"systemic intelligence(TM)" to stored value buyers and sellers. Founded in
2004, Casinix Exchange is headquartered in Palo Alto, California - Silicon
Valley.

Casinix Exchange, Inc., +1-650-461-9177, media at casinixexchange.com