CeBIT 2010: First e-shop Software With "In-Memory Computing" Turbo

novomind iSHOP(TM): Product Data Stored Centrally in the RAM

HAMBURG, February 23, 2010 - novomind iSHOP GmbH - a joint-venture between OTTO Versand and novomind
- has developed the first software to use so-called "In-Memory Computing" in
the e-commerce sector. The novomind iSHOP(TM) e-shop solution stores all
product data centrally in the RAM which, unlike current standard solutions,
can reduce computing time to around one-hundredth of a second. Storage and
computing power thus freed up can be used by e-shop operators for new shop
functions. At the same time, this approach also saves operating costs. Where
up to 30 servers are deployed today for major e-shops, now only a few are
required. In February, the fourth OTTO shop to use novomind iSHOP(TM)
technology went online in the form of mein-mea.de.

Online shops trailing new technology

A prerequisite for "in-memory computing", powerful 64-Bit technology is
currently integrated in practically every home PC. The e-commerce sector is
however trailing this technology. Hardly any major online retailer has
overhauled its e-shops during the past ten years. Obsolete software is too
slow and complex to be able to effectively utilise the fast computing output
currently available. Item data is usually loaded each time in a
time-consuming process from product data bases or the temporary storage. With
the result that there is hardly any computing power left for new, dynamic
shop functions.

More convenience for customers and more efficient e-shop operations for
retailers

In this respect, "in-memory computing" represents savings in time. The
data is always available centrally in the fast RAM instead of on slow data
bases. "This extra computing capacity has two-fold benefits," explains Thomas
Kohler, Managing Director at novomind iSHOP GmbH. "Online retailers
fast-track their e-shops while offering their customers more service when
shopping - for example, by means of a dynamic filter navigation (faceted
search)," claims Kohler. Central storage of all product data in the RAM also
ensures that online retailers require fewer servers enabling high-traffic
shops to save up to 60% of their annual operating costs.

novomind iSHOP GmbH

To date, OTTO has put four of its e-shops online with novomind iSHOP(TM).
The OTTO Russia pilot project was followed by the Yourhome, Schlafwelt and
mein-mea.de special shops. This cooperation enables novomind and OTTO to
bundle their know-how in the area of e-commerce while novomind iSHOP GmbH
forms the common platform for the joint-venture.

novomind at the CeBIT 2010

novomind will be presenting the concept behind novomind iSHOP(TM) at the
CeBIT 2010 from 2 to 6 March - as an exhibitor on a stand shared with
hamburg@work in Hall 6, Stand G08.

novomind AG: innovative e-business solutions for the modern Internet
world and for professional customer communication

Since 1999, Hamburg company novomind has been developing
innovative e-business solutions for the modern Internet world in four
e-business disciplines: e-commerce (e-shops and zoom server), ePDM
(electronic product management), e-marketplace (marketplace integration) and
e-communication (solutions for contact and service centres).

novomind is a European technology leader in every service
segment and covers the whole digital value-adding chain in retail and
electronic customer communication. The Hamburg-based software house is the
fastest growing company in the fields of electronic customer communication
and mail management.

novomind also provides comprehensive consultancy services for
people choosing a suitable IT system for e-commerce. Established licence
software like IBM WebSphere Commerce Server and INTERSHOP ENFINITY is
considered, as are custom-made novomind solutions based on novomind
iSHOP(TM).

novomind AG is currently assisting more than 80 companies
including Citibank, Der Club Bertelsmann, Deutsche Rentenversicherung Bund,
Ernsting's family, EnBW, gebruder gotz, OTTO and QVC.

    For more information visit www.novomind.de.

    novomind AG, Bramfelder Strasse 121, 22305 Hamburg
    Press contact: Jan Kleinevoss, Faktenkontor GmbH,
    Tel.: +49(0)40-227038131, Fax: +49(0)40-227034131
    E-mail: jan.kleinevoss@faktenkontor.de, www.novomind.com

novomind AG, Bramfelder Strasse 121, 22305 Hamburg. Press contact: Jan Kleinevoss, Faktenkontor GmbH, Tel.: +49 (0)40 227038131, Fax: +49(0)40-227034131, E-mail: jan.kleinevoss at faktenkontor.de