Chloe Unveils its New Fragrance Love, Chloe During a Cocktail Party Launch in Paris

PARIS, June 17, 2010 - Chloe hosted a cocktail party last night at Apicius, the renowned
Parisian restaurant, for the launch of its new women's fragrance
'Love, Chloe'.

To view the Multimedia News Release, please click

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Ralph Toledano, CEO of Chloe, and Michele Scannavini,
President of Coty Prestige, welcomed 200 guests, celebrities and journalists
from all over the world, for an exclusive event entertained by DJ and music
producer Seb Chew.

Raquel Zimmermann, the muse of the 'Love, Chloe' fragrance,
made a glamorous arrival in a vintage Mercedes Cabriolet.

Guests included Hannah Macgibbon, Chloe's Creative Director,
Carine Roitfeld, Julie Depardieu, Sylvie Testud, Ludivine Sagnier, Marina
Fois, Marie-Josee Croze, Karin Viard, Zoe Felix, Hafsia Herzi, Geraldine
Pailhas, Claire Castillon, Melanie Bernier, Ines van Lamsweerde, Vinoodh
Matadin, Stanislas Merhar, Joey Starr, Gaspar Noe, Tom Pecheux, Joseph
Altuzarra, Alexis Mabille and roman coppola who directed the TV commercial
which was unveiled at the event as a video installation in the private
garden.

The 'Love, Chloe' fragrance, was created by Hannah Macgibbon
for the Chloe woman: radiant, generous, feminine, understated chic.

'Love, Chloe' will be available in perfumeries in europe as from
September 2010.

For more information on Love, Chloe: www.cotypress.com

For more information on Chloe: www.Chloe.com

Video:
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Press Contact: Chloe, Julien Mayer, International PR Manager, tel: +33(0)1-44-94-33-56, fax: +33(0)1-44-94-33-55, mail: julien.mayer at Chloe.com; Coty Prestige, Celia Bouvy, International PR Officer, tel: +33(0)1-58-71-75-15, fax: +33(0)1-58-71-75-88, mail: celia_bouvy at cotyinc.com; For more information on Love, Chloe: www.cotypress.com - (user: login: e-mail address - password: prestige)