Choice Hotels Opens New Comfort Hotel in London

By Choice Hotels, PRNE
Monday, April 25, 2011

LONDON, April 26, 2011 - Choice Hotels International, the global hotel group behind the Comfort,
Quality and Clarion brands and one of the largest and most successful lodging
franchisors in the world, has announced the opening of the Comfort Inn Hyde
Park, bringing the number of Choice-branded hotels in London to eighteen.

Previously independently run as the Park Lodge Hotel, the re-branded
Comfort Inn Hyde Park ( )
has 29 newly re-furbished guest bedrooms, all with modern en-suites and
featuring flat screen LCD televisions, free wi-fi, and tea and coffee making
facilities. Guests also benefit from the free full English breakfast served
everyday in the breakfast room. Located 200 metres from Queensway and
Bayswater tube stations with easy access to both Central London and London
Heathrow, the hotel is an excellent base for both business and leisure

Last month Choice Hotels ( ) announced
that it opened nearly 40 new Comfort, Quality or Clarion brand properties in
Europe alone during 2010. The benefits to independent hoteliers of operating
under these brands include increased reservations delivered through a central
online booking system and third-party travel websites, marketing support and
powerful seasonal and national advertising campaigns, as well as a large and
experienced sales force able to negotiate with major travel agents. The
company also operates an award-winning global loyalty programme with more
than 12 million members.

Duncan Berry, UK CEO, Choice Hotels Europe commented: "We are delighted
to open this new London Hotel ( )
which will serve both leisure and business travellers looking for
a value-added competitively priced hotel. With the forthcoming 2012 Olympics
we believe all our 18 London-based Choice-branded hotels are well-positioned
to benefit from the inbound tourism expected next year."

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Sayeed Esmail, Director of Operations for SME Group Plc who operates the
Comfort Inn Hyde Park hotel under a franchise agreement, commented: "We
wanted to work with a strong global franchise brand and Choice Hotels Europe
fitted the bill perfectly."

Choice Hotels Europe's portfolio of franchised hotels offers business and
leisure travellers a full spectrum from premium economy to luxury hotels.
Choice Hotels Europe franchises nearly 500 hotels across Europe alone. Brands
operated by Choice in Europe include Clarion which could be described as
four-star, Quality, which sits in the three-star bracket and provides a
mid-scale full service offering and Comfort, Choice's largest brand worldwide
and known for value and reliability.

About Choice Hotels International and Choice Hotels Europe

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest
lodging franchisors in the world.

Choice Hotels currently franchises more than 6,000 hotels globally,
representing more than 485,000 rooms. Ranging from limited service to full
service hotels in the economy, mid-scale and upscale segments, Choice Hotels
franchised properties provide business and leisure travellers with a range
of, high-value lodging options.

Choice Hotels Europe is the trading name of Quality Hotels Ltd., a
subsidiary of Choice Hotels International, Inc. Choice Hotels Europe (Quality
Hotels Ltd.) provides travellers with single access to a network of nearly
500 locations in Europe, including over 40 UK destinations, ( ) under the Comfort, Quality
and Clarion brands. Choice Hotels, Choice Hotels International, Choice Hotels
Europe, Choice Privileges, Comfort, Quality, Sleep Inn, Cambria Suites,
Clarion, Clarion Collection and Ascend Collection are proprietary trademarks
and service marks of Choice Hotels International, Inc.

    For further information, please contact:

    Sally Brown
    Brown PR
    67 Astonville Street
    SW18 5AW


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