Kuoni Launches its 'Smart' Holidays Online

DORKING, England, April 21, 2011 - Kuoni, the specialist operator, has launched 'smart' by Kuoni, a
collection of three to four-star holidays that have been handpicked and
designed to give customers more holiday for their money.

The value range is the 'smart'er choice for those looking for a great
holiday in a fantastic location that doesn't have to break the bank. And
customers can still expect great value holidays with the same award-winning
service that Kuoni is renowned for. Each hotel or resort has been handpicked
by Kuoni to fit with the 'smart' by Kuoni profile.

The collection includes long-haul destinations throughout the Far East,
India, Indian Ocean, North Africa & Middle East, Caribbean, Africa and
Short-haul to Europe.

Highlights include a wide range of value products for Sri Lanka and
Thailand holidays (
www.kuoni.co.uk/en/holiday/asia/thailand/pages/default.aspx), such as
Krabi, Pattaya, Koh Samui and Phuket. 'smart' by Kuoni hotels and resorts can
also be found for Maldives holidays (
www.kuoni.co.uk/en/holiday/indian-ocean/maldives/pages/default.aspx),
which is Kuoni's number one holiday destination.

The properties will be identified as 'smart' hotels on the web (a black
bar on the right with a red roundel) and in future brochures. Kuoni are
launching 'smart' with this collection, which currently includes 38
handpicked hotels, and will be expanded as even more value holidays become
available.

The 'smart' by Kuoni product range is available now on the Kuoni website
and more information can be found on the microsite or through the special
offers page where properties can be selected using the " 'smart' by Kuoni"
hotel style filter and then segmented further by destination, departure date
and many other options.

About Kuoni:

Kuoni is ABTA and ATOL protected, giving customers financial protection
and ensuring they won't be stranded abroad. Customers are safe in the
knowledge that while they are abroad, Kuoni have professional ground agents
and English speaking guides to ensure they have an enjoyable stay.

Kuoni offers luxury holidays in a number of beautiful locations,
including a range of all-inclusive Maldives holidays, Egypt holidays
(www.kuoni.co.uk/en/holiday/africa/egypt/pages/default.aspx) and
luxury holidays (www.kuoni.co.uk/en/pages/default.aspx) as well as a
host of memorable experiences such as brewing coffee at ancient Brazilian
fazendas, tracking chimpanzees in the wilds of Tanzania and salsa dancing in
Havana. The company's Authentic Experiences enable travellers to do as the
locals do or learn from experts in their field.

    For further media information, please contact:
    Anne-Marie Hansen
    Kuoni Travel Ltd
    Kuoni House
    Deepdene Avenue
    Dorking
    Surrey
    RH5 4AZ
    +44(0)1306-744-173
    www.kuoni.co.uk

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