CIPD Expects 75% Time Saving Through New Collaborative Authoring and Enterprise Content Management Project With ECM Specialist The Content Group

GODALMING, England, June 15, 2010 - In June 2008, The Chartered Institute of Personnel and Development (CIPD)
embarked upon a three year Enterprise Content Management (
www.thecontentgroup.co.uk/ecm_expert.aspx) strategy to maximise its
collaborative authoring ability and the value and speed to market of its
intellectual property. Working with The Content Group (TCG) (
www.thecontentgroup.co.uk) its ECM specialist (
www.thecontentgroup.co.uk/tcg_and_ecm.aspx) partner, CIPD has
prioritised its online activity to provide customers with rapid access to new
online products using content management tools from EMC Documentum, Just
Systems and SDL Tridion. As a result of the project, the organisation now
expects upwards of 75% of a new product to be based on existing intellectual
property through collaborative authoring (
www.thecontentgroup.co.uk/uploadedFiles/Clients/CIPD_Maximising%20a%20Knowledge%20Business.pdf),
which has simply not been possible before due to the information silos around
the organisation.

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CIPD is the professional body for those involved in the management and
deployment of people. With over 135,000 individual members, CIPD's aim is to
lead in the development and promotion of good practice in the field of
management and development of people.

The institute delivers a range of services, from subscription-based
information resources to training materials, as well as events. However, as
Eileen Pevreall, IT Director, CIPD, explains, the organisation's traditional
departmental and manual approach to content creation has resulted in multiple
information silos that constrains opportunities for information sharing,
reuse and repurpose. "CIPD is a knowledge business, but the organisation has
not been maximising its intellectual property," she adds.

As a result, in June 2008, CIPD embarked upon a strategic ECM programme
to improve information resources and enable far more effective content
sharing, reuse and repurposing across the organisation.

CIPD turned to ECM specialist The Content Group (TCG) for advice on the
strategic direction and management of the ECM programme. Working closely with
CIPD, TCG compiled the organisation's three year Enterprise Content
Management strategy, setting budgets and timelines, before embarking upon a
review of enabling technology solutions. ECM specialist TCG reviewed a number
of collaborative authoring tools before providing CIPD with a shortlist.

In August 2008, CIPD opted to purchase EMC Documentum Xhive and Just
Systems XMetal to facilitate content and collaborative authoring, initially
for the new online subscription services. This was followed in December 2008
with a decision to purchase web content management from SDL Tridion.

ECM specialist TCG also undertook to manage the relationships within the
Enterprise Content Management project for collaborative authoring with these
organisations to provide CIPD with a single point of contact throughout the
development and implementation process. "TCG's advice was invaluable in
helping CIPD to understand business requirements, streamlining the product
selection, architecting the solutions chosen and really working with the
organisation to get an infrastructure in place that will enable rapid product
delivery to the market," Pevreall adds.

CIPD is now into the second year of this three year programme and working
closely with ECM specialist TCG on the next key area of development in the
transition towards a single repository of all information.

Critically, leveraging the tools now in place and a single repository of
information will enable CIPD to significantly improve its time to market
through collaborative authoring with a range of products both on and offline.
Indeed, rather than commissioning new content for new products, the
organisation now expects upwards of 75% of a new product to be based on
existing intellectual property. "This ECM infrastructure will make it far
more effective to develop and get products out to market quickly across the
whole of the organisation," Pevreall confirms.

About The Content Group

The Content Group is a technology agnostic Enterprise Content
Management or ECM specialist consultancy and solutions provider whose proven
ECM Expert best practice methodology ensures successful ECM projects for
their clients across the globe.

Recognised as a leading expert in the field, The Content Group
works with its clients in collaborative authoring, the education of ECM,
development of ECM strategies, implementation of ECM strategies and the
design of ECM maturity blueprint's for ongoing measurement of organisational
ECM effectiveness.

Drawing on its best practice methodology, ECM specialist The
Content Group is leading the development of the first ever Publicly Available
Specification for Enterprise Content Management with BSI British Standards.

The expertise and best practice methodology of The Content
Group's ECM Expert ensures its clients receive unbiased advice combined with
"Best by Design" technology recommendations resulting in unparalleled ECM
project success.

The Content Group works with clients from the SME and
Enterprise sector. This work covers new ECM initiatives and also existing ECM
implementations where organisations are looking to leverage the true value of
their ECM investment.

    For further information, please contact:

    Will Gardiner                           Emily Thorpe
    itpr                                    The Content Group
    Tel. +44(0)1932-578800                  Tel. +44(0)1483-523890

Will Gardiner, itpr, Tel. +44(0)1932-578800; Emily Thorpe, The Content Group, Tel. +44(0)1483-523890