Clash-Media Launches Advanced Data Quality Module to Combat Internet Advertising Click Fraud

LONDON -

- Bespoke Market Leading Technology Enables Clash to Eradicate Fraudulent Leads - Resulting in Higher ROI From Data Investment

- Distributed by PR Newswire on Behalf of ad:tech

Clash-Media, the customer lead generation specialist, has launched an advanced Data Quality Module, which will significantly decrease the number of fraudulent and bogus consumer leads collected via an Online Lead Generation campaign. In 2008, international click fraud was seen as a major threat to Internet marketing and advertising companies. Now Clash-Media’s new module uses a number of sophisticated techniques to identify and eradicate this fraudulent data. By cleaning poor quality data to an industry leading standard before it reaches the client, Clash-Media’s service provides higher conversion rates and a dramatically increased ROI from a company’s data investment.

Clash-Media has experienced strong growth over the last two years and now has offices in London, New York, Munich, Copenhagen and Paris. This latest initiative will enable the company to extend its digital marketing offering and provide a Managed Data Service, to cater for all aspects of a company’s lead generation requirements - from design to data cleansing. In addition, if a company is generating sales leads through a variety of sources, they could all be passed on to Clash-Media and put through its Data Quality Module for cleansing and verification. This would also enable duplicate leads to be removed to ensure that the client only pays for the lead once.

“Click fraud is a very real issue for the data industry and we have invested heavily in developing a market leading technology to help to beat fraudulent techniques, such as botnets, which can have a significant impact on the success of an online campaign,” commented Simon Wajcenberg, CEO, Clash-Media.

“Although fraud is an important issue, this is not the only reason for enhancing our quality modules. As we move into 2009, marketers and advertisers need to be more stringent than ever with their budgets and our internal quality processes really can help companies to increase their ROI through their marketing activities. We now have a full service Online Lead Generation offering so even if a client chooses to utilise other methods of consumer data collection, they can still use us to clean the leads employing strict quality measurements, to ensure that they get the best possible data at the end of the process.”

Clash-Media delivers a global and fully transparent online lead generation service that connects advertisers with consumers. It is a full-circle data solution that collects and manages customer data for its clients, producing qualified leads in line with advertisers’ exact specifications to deliver an optimised return on investment. Clash-Media provides its clients with a centralised managed service to support any lead generation campaign. It has established a wide global network of partners that enables it to operate in any market around the world, and its quality control processes and technologies maintain the highest standard of lead generation.

About Clash-Media:

Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Whiskas, Toyota, Cheapflights and AXA.

Clash-Media currently has offices in London, New York, Copenhagen, Stockholm, Munich and Paris, with plans to expand into Spain and Italy, followed by Asia-Pacific.

Additional information is available atwww.clash-media.com

Distributed by PR Newswire on behalf of ad:tech

Louise Sambells IBA - PR for Clash-Media Tel: +44(0)1780-721-433 Email: lsambells@iba-international.com Diana Herriott Marketing Director, Clash-Media Tel: +44(0)20-7096-1963 Email: diana@clash-media.com

Source: Clash-Media

Louise Sambells, IBA - PR for Clash-Media, Tel: +44(0)1780-721-433, Email: lsambells at iba-international.com; Diana Herriott, Marketing Director, Clash-Media, Tel: +44(0)20-7096-1963, Email: diana at clash-media.com