Clueless Brits Confuse Tips Abroad

By Tripadvisor, PRNE
Monday, April 18, 2011

Shallow British Pockets on Holiday - Tipping Becomes Another Victim of the Economy

LONDON, April 19, 2011 - TripAdvisor, the world's largest travel site, has surveyed over 5,500
Europeans* and can reveal Britons are Europe's most clueless travellers when
it comes to tipping customs. Britons are least likely to know tipping
procedures and most likely to find themselves in a tipping confrontation.

The research showed that 60% of Britons do not know what they're expected
to tip in foreign countries, compared to the European average of 45%. A
further 16% have been confronted on holiday after not tipping, compared to
just 11% of Europeans.

"In the UK tipping is relatively straightforward but that seems to have
resulted in some British travellers taking other country's tipping rules for
granted. In some countries, such as the USA, staff often rely on their tips
to make a living and in certain situations in Japan tipping can be considered
rude," commented Emma O'Boyle, TripAdvisor spokesperson.

The British resistance to tipping is so strong that nearly one quarter
(22%) say American tipping culture puts them off holidaying in the USA,
compared to just 11% of Europeans.

Despite admitting to poor preparedness and commonly causing
tipping conflict, 45% of Brits claims they always tip when on holiday,
compared to the European average of just 35%. In addition, 8% of Britons
claim to have had a holiday "ruined" by a tipping situation.

The survey revealed a number of other interesting results:

- Almost half (45%) of all European respondents admit they are
now tipping less or not at all because of the current economic squeeze.
One-third (35%) of British travellers are tipping less due to the economic
situation. The situation is most severe for Spanish travellers - 65% claim to
have changed their tipping because of the financial crisis.

- When asked whether tips should be abolished altogether and
service automatically added to the bill, 58% of Britons and 52% of Europeans
do not believe tips should be added to the bill

"Just as you should check local customs and rules before visiting any
country, you should also research their tipping rules to avoid unnecessary
confrontation or embarrassment," concluded TripAdvisor's Emma O'Boyle.


*The survey was carried out on 5,936 respondents in France, Italy,
Germany and Spain between 25th March and 6th April 2011. 1,736 of the
respondents were British

About TripAdvisor

TripAdvisor(R) is the world's largest travel site, enabling travellers to
plan and have the perfect trip. TripAdvisor offers trusted advice from real
travellers and a wide variety of travel choices and planning features
(including Flights search, TripAdvisor Mobile and TripAdvisor Trip Friends)
with seamless links to booking tools.

TripAdvisor(R) Media Group, operated by TripAdvisor LLC, attracts more
than 50 million unique monthly visitors* across 18 popular travel brands**.
TripAdvisor-branded sites make up the largest travel community in the world,
with more than 40 million unique monthly visitors***, 20 million members, and
over 45 million reviews and opinions. The sites operate in 29 countries
worldwide****, including China under TripAdvisor also operates
TripAdvisor for Business, a dedicated division that provides the tourism
industry access to TripAdvisor's millions of monthly visitors. The division
includes Business Listings, which allows hoteliers to connect directly to
millions of researching travellers, and Vacation Rentals, which helps
property managers and individual home owners list their properties and
showcase hotel alternatives.

TripAdvisor Media Group websites have been recognized as top travel
resources in 2010 by Condé Nast Traveller, Good Housekeeping, TIME magazine
and Travel + Leisure.

TripAdvisor Media Group generated $486 million in revenue in 2010.
TripAdvisor and the sites comprising the TripAdvisor Media Group are
operating companies of Expedia, Inc. (NASDAQ: EXPE).

TripAdvisor and the TripAdvisor logo are trademarks or registered
trademarks of TripAdvisor LLC in the U.S. and/or other countries. Other logos
or product and company names mentioned herein may be the property of their
respective owners.

(c)2011 TripAdvisor LLC. All rights reserved.

*Source: comScore Media Metrix for TripAdvisor Media Group Sites,
Worldwide, August 2010

** In addition to TripAdvisor, The TripAdvisor Media Group of websites
includes:,,,,,,,,,,,,,,, and

***Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, August

**** TripAdvisor sites operate in 29 countries worldwide:,,,,,,,,,,,,,,,,,,,,,,,,,,, and

Laurel Greatrix, UK Media Relations Consultant, 7 Soho Square, London W1D 3QB, Office: +44(0)203-194-2150

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