.CO Bursts Through 1 Million Domain MilestoneBy .co Internet S.a.s., PRNE
Wednesday, June 1, 2011
MIAMI, June 2, 2011 -
- .CO Registry Launches Short Film Series to Celebrate the Entrepreneurs
and Innovative Brands Building Their Futures on the .CO Domain
CO Internet S.A.S. (www.Opportunity.CO), the official registry
operator for the .CO domain (www.opportunity.co/), announced today
that it has reached the landmark one millionth .CO domain name registration.
Less than one year from the global launch of .CO in July of 2010,
individuals, organizations and businesses in more than 200 countries have
registered .CO web addresses.
"Entrepreneurs and innovative businesses around the globe are
adopting .CO web addresses at an unprecedented pace, way beyond my initial
expectations," said Juan Diego Calle, CEO of .CO Internet. "To hit this
milestone in less than a year is a great testament to the hard work and
dedication of our team - and especially to the foresight of all of those who
believed in .CO from the very beginning. From our retail and business
partners; to the trademark and domain communities; to all the people,
businesses and brands who are building their futures on .CO - we owe you a
To celebrate the innovators, entrepreneurs and trailblazers
who are turning their biggest hopes, dreams, and aspirations into realities
on the .CO domain, .CO Internet has commissioned a series of short films
called "Under the Bulb (www.underthebulb.co/)," which will premier
live at a private event to be held on June 9th during Internet Week in New
York City. Under the Bulb tells the stories of the people behind the growth
of .CO. Each inspiring two-minute film captures life from the time the big
"light-bulb moment" first strikes - through the time their ideas are brought
"From startup to Super Bowl in seven months flat, we are a
company of entrepreneurs," said Lori Anne Wardi, Director of Global
Communications of the .CO Registry. "Under the Bulb is our way of honoring
the fact that behind each of these one million domain registrations, are one
million singular ideas with the potential to change the world." You can get
an early preview of Under the Bulb right now at www.UnderTheBulb.CO.
.CO is the fastest growing new global domain name in modern
history. "Huge, global brands, like Twitter, Amazon and Overstock, who are
early adopters in leveraging the .CO platform, are helping to bring massive
mainstream awareness and adoption to .CO," says Naval Ravikant, Founder of
Angel List, the world's leading website where angel investors scout for
promising startup investments, located at www.Angel.CO.
The move by Overstock.com, in particular, to boldly rebrand
the company internationally as O.CO, and to feature O.CO prominently in all
of its key television ads, continues to generate incredible global interest
and demand for .CO domain names. Overstock Company President, Jonathan
Johnson, has advised that we should "look for another big O.CO announcement
to be made on Monday, June 6th."
With registrations spread across every continent, customer
penetration is currently greatest in North America (which accounts for
approximately 50% of .CO domain registrations), and throughout Europe, (which
accounts for approximately 25% of registrations). With over 2 billion
Internet users around the world, and an increasing demand for short,
memorable, globally credible, domain names - the .CO Registry expects the
rapid growth curve for .CO to continue over the next three to five years,
with the greatest opportunities for expansion being found in the key
developing regions of Asia and Latin America.
Interestingly, the one millionth domain name was registered at
GoDaddy.com, which is the largest retailer of .CO domain names globally.
About .CO Internet S.A.S.
.CO Internet S.A.S. is the Registry Operator for the .CO top-level
domain. The .CO domain offers individuals, organizations and businesses a
truly global, recognizable and credible web address for branding their online
presence. Thanks to leading-edge technology, enhanced security and
unprecedented rights protections, the .CO domain is poised to become the
premier web address. For more information about the .CO Registry, please
visit www.Opportunity.CO — or follow us on Twitter @dotCO.
Andrew Robertson +44(0)20-3047-2302, +44(0)7811-341-945, andrew.robertson at edelman.com
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