comScore Releases 'The 2010 Europe Digital Year in Review'

By Comscore Inc., PRNE
Wednesday, February 23, 2011

Report Showcases 2010 Digital Landscape in Europe and Highlights Trends for 2011

LONDON, February 24, 2011 - comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world,
today released The comScore 2010 Europe Digital Year in Review. This
inaugural report provides a comprehensive overview of key trends in the
European digital media landscape, including market-level data on user
demographics, social networking, online video, mobile, and search in 18
European countries — Austria, Belgium, Denmark, Finland, France, Germany,
Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden,
Switzerland, Turkey, and the United Kingdom.


"Europe is currently the world's second largest digital market behind
Asia Pacific and Europeans continue to embrace new online and mobile
offerings. The key to tapping into this region is to understand the behaviour
and individual market dynamics that contribute to it," said Wolf Allisat,
comScore EVP for International Markets. "Europe's digital market is poised to
keep expanding in 2011, and understanding where the growth occurs in a region
as vast as this will be crucial for marketers looking to drive their business
among Europe's diversified markets."

To download a complimentary copy of The comScore 2010 Europe Digital Year
in Review report, please visit:

Social Activities and Mobile Lead Growth Prospects in Europe

In 2010, Europe saw growth in several key areas, in part due to
continuing technology adoption across markets and game-changing developments
in the digital world, such as the expansion of social networking platforms
across existing third-party sites, strong growth of smartphones and mobile
media usage, innovations in e-commerce, and rollout of new devices tailored
for connected media consumption.

This report provides an in-depth look at various media platforms and
usage categories across Europe. Key findings highlighted in the report

    -- The Netherlands and United Kingdom led in engagement, with users in
       both markets spending approximately 25 percent more time online in a
       month than the European average of 24.3 hours. Europeans spent the
       most time on search, social networking, and directory sites, with
       Facebook garnering the largest share of Europeans' time (11.7 percent)
       out of all media properties.
    -- Europe experienced a 10.9 percentage gain in social networking
       penetration over 2010 - the highest seen in any global region.
       Facebook was the leading social networking sites in 15 out of the 18
       markets. Local social networks in the Netherlands, Poland, and Russia
       continued to retain their majority share of the market.
    -- Display advertising reached 97 percent of users in the UK, France, and
       Germany in December 2010. In all three markets, Social Networking was
       the leading publisher category serving display ads.
    -- The use of online coupon sites in Europe grew by 162 percent in 2010,
       showing coupon sites emerging as a key driver of online consumer
       behavior. France, the UK and Italy led local markets in the use of
       online coupons and deals, with Italy showing the highest gain at a 15
       percentage point increase in coupon site usage.
    -- Although the number of unique online video viewers in Europe held
       steady overall, there was significant growth in video viewership to TV
       sites. By the end of 2010, 16.3 million viewers were watching videos
       on TV sites in Germany - an increase of 14 percent from last year.
    -- Smartphone penetration in the UK, France, Germany, Spain, and Italy
       grew in 2010 to reach 31.1 percent of mobile users. This was fueled by
       high rates of adoption of the Google and Apple smartphone operating
       systems, with Google Android experiencing a 951-percent gain and Apple
       experiencing a 115-percent gain.
    -- Search intensity in Europe varied across individual markets, with
       searchers in Poland exhibiting the highest average searches per
       searcher across all markets. Google continues to lead the search
       market in Europe, reaching 9 out of 10 Europeans.

Live Webinar on Wednesday, March 2

comScore will be presenting insights from the report via live webinar,
with individual market webinars to follow. To accommodate multiple time
zones, we are offering two sessions:

    -- Wednesday, March 2, 11am GMT: Register here at
    -- Wednesday, March 2, 3pm GMT: Register here at

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital
world and preferred source of digital business analytics. For more
information, please visit

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Berit Block of comScore, Inc., +44-203-111-1758, worldpress at

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