Acentic Brings Targeted Advertising to Hoteliers in Conjunction with MasterCardBy Acentic, PRNE
Wednesday, February 23, 2011
New multimedia digital platform gives hotels new incremental revenue streams
COLOGNE, Germany, February 24, 2011 - Acentic, a leading supplier of broadband systems and digital interactive
TV (iTV) for the hotel industry has launched Acentic Media, a new multimedia
digital platform. Acentic Media went live in November in the hospitality
marketplace with MasterCard as a lead sponsor and Infiniti UK as co-sponsor.
Available to hotel customers as an upgrade for Acentic's sophisticated
digital interactive TV and high-speed internet platform, Acentic Media
provides an advanced advertising tool for hotels to generate incremental
revenue. The launch commenced within selected Holiday Inn and Crowne Plaza
hotels and will be rolled out to other hotel chains within the UK and Europe
over the next few months.
Acentic is one of Europe's largest providers of interactive TV systems
and high speed internet technology to the hotel industry, servicing more than
200,000 rooms in more than 1,100 mainly four and 5-star hotels across EMEA.
Acentic provides the platform and content in entertainment systems for many
major hotel chains, along with numerous independent luxury properties.
Focusing on optimized multiple bundle offerings that strongly promote the
true convergence across all modern devices such as television, laptop, iPad
and smart phone, Acentic strives to integrate the Acentic Media advertising
package into all platforms.
By exercising control over the type and frequency of advertising, Acentic
Media allows hotels to offer an integrated package of media options to
advertisers through guest information channels where video and graphic
content can be shown. Brands can also engage with guests via the hotel's
Wi-Fi offering and through sponsorship of the in-room movie guide. In
addition, the options are all measureable providing hotels with totally
flexible and truly accountable media earning opportunities.
"We are excited about the new Acentic Media offering because we believe
it will deliver the audience we are looking for. With their positioning in
upscale and luxury hotels all over the UK and Europe, our pilot activity in
the UK has allowed us to cost-effectively target one of our prime customer
segments, the business traveller, in an uncluttered environment when they're
most receptive," said Amelia Bloundele, VP of Marketing at MasterCard. "We
are excited to be a partner with Acentic in what will undoubtedly be a
mutually beneficial relationship."
"Acentic Media allows us to offer hotels the chance to cost-effectively
increase revenue and we are excited to be part of the first major media
launch of this kind in the hotel sector," said Richard Robinson, CEO at
Acentic. "We are thrilled to have MasterCard join us as a long-term partner
in this endeavour and we see it as a great way for them to engage with
travellers on multiple levels."
About Acentic Group
Acentic is an international provider of high-speed Internet access
solutions and digital TV services to hotels. Acentic's digital content,
technology, support and services deliver information and communication, as
well as entertainment and revenue generation tools, via the hotel television,
providing a unique communications system that meets the evolving lifestyles
of guests. Acentic's broadband and digital TV services are in many of the
world's leading hotel chains, including Accor, Dorint, Hilton, Hyatt,
InterContinental Hotels Group, Maritim, Marriott, Movenpick and Starwood in
more than 30 countries in Europe, Middle East and Africa.
For more information, visit www.acentic.com.
Acentic Media Contacts: Smaro Makaronidou Acentic +49-171-6973108 firstname.lastname@example.org ink Communications for Acentic Jennifer Hicks / EMEA +33-6-84-47-80-42 email@example.com Alex Crabb / North America +1-617-484-3614 firstname.lastname@example.org
Smaro Makaronidou of Acentic, +49-171-6973108, smaro.makaronidou at acentic.com; Jennifer Hicks / EMEA, +33-6-84-47-80-42, jennifer at theinkstudio.com or Alex Crabb / North America, +1-617-484-3614, alex at theinkstudio.com, both of ink Communications for Acentic
Tags: Acentic, Cologne, February 24, Germany