Corre, the Founder and Former Creative Genius Behind Agent Provocateur Joins Cult British Make-up Brand Illamasqua as a Formal Shareholder

LONDON, January 26 - British make-up brand Illamasqua announces Joe Corre as a formal
shareholder and key investor today. Citing Illamasqua as 'the only brand who
are doing anything different out there right now', Corre will work alongside
Illamasqua founder Julian Kynaston and Creative Director Alex Box to develop
the retail performance of the brand as well as exploring the business case
for Illamasqua to launch a number of its own stores. Forecasts predict that
the brand is set to generate a wholesale figure of GBP4 million in 2010 with
retail sales at an estimated GBP7 million.

Corre's investment comes as Illamasqua launches into Bloomingdales Dubai
on 1st February, following the brand's expansion into the US in July last
year across 26 Sephora stores. Involvements will include Corre working with
Kynaston on all aspects of the Illamasqua business and its continued growth
into new markets, alongside his own projects with men's fashion brand "A
Child of The Jago". Joe Corre, son of British fashion icon Vivienne Westwood,
co-founded luxury lingerie retailer Agent Provocateur in 1994. The company
was acquired in November 2007 by private equity fund 3i for an estimated
GBP70million, with Corre remaining on as the brand's creative force until
2009.

"We know that we have turned many heads since we opened our first counter
in Selfridges Oxford St back in November 08. To have turned Joe's to the
point where he really wanted to invest and become a part of the team however
is an achievement and one I am very excited about. 2010 will be another big
year for Illamasqua as the brand continues to roll out globally as well as
build its performance within our UK retail partners though new collections
and some unexpected brand extensions", says Julian Kynaston, founder of
Illamasqua.

"After 15 years as captain of the bountiful 'Agent Provocateur' I
recently jumped ship when it became clear to me, that my adventures there
were at an end. I had no hesitation in grasping the opportunity to join
Illamasqua - a British brand like no other! The heritage of our products and
formulations show that we are the only colour cosmetic brand in the prestige
market that can truly claim the word 'professional'. Illamasqua celebrates
the fundamental human desire for individual self expression. I am extremely
excited to be on board and helping to make it a brand to be seriously
reckoned with" adds Joe Corre.

Illamasqua, the cult British make up brand is the brainchild of Julian
Kynaston. Capturing the hearts and minds of all who dare to be different,
Illamasqua empowers men and women to explore their alter egos. The brand
launched into the UK in November 2008 with a flagship counter in Selfridges
Oxford Street, and due to demand quickly rolled out to an additional seven
stores across the UK and Ireland.

Kynaston founded marketing agency Propaganda in 1993, growing it to be
one of the most respected and successful agencies outside London. In 2006
Julian sold a proportion of Propaganda to the board in a GBP14 million MBO.
He retains a major shareholding of the business and the position of executive
chairman.

For all press enquiries and interview requests please contact:

Joanna Livingstone, Joanna@purplepr.com, +44(0)20-7434-7059 /

Anna Zajicek Annaz@purplepr.com +44(0)20-7434-7057

For all press enquiries and interview requests please contact: Joanna Livingstone, Joanna at purplepr.com, +44(0)20-7434-7059 / Anna Zajicek Annaz at purplepr.com +44(0)20-7434-7057.