House of Fraser Launches New Bobbi Brown Online

LONDON, November 10, 2010 - House of Fraser has announced the launch of the prestigious cosmetic
beauty brand, Bobbi Brown, through its online store.

Founded in 1991, makeup artist Bobbi Brown's dream was realized with her
debut line of cosmetics - a set of 10 brown-based lipsticks at Bergdorf
Goodman in New York City.

With this set of lipsticks, a woman could create an infinite number of
wearable shades, just by mixing and blending them. Her lipsticks quickly
gained a strong following first among beauty insiders, then women everywhere
and Bobbi's career took off. Today, Bobbi Brown (
www.houseoffraser.co.uk/on/demandware.store/Sites-hof-Site/default/MTe
mplCont-Show?cid=EQUITY_BOBBI-BROWN_HOMEPAGE) Cosmetics can be found
throughout North America, Europe, Asia and Africa.

Customers can now find Bobbi Brown skin care (
www.houseoffraser.co.uk/on/demandware.store/Sites-hof-Site/default/MTe
mplCont-Show?cid=EQUITY_BOBBI-BROWN_SKINCARE&extSH=BOBBI-BROWN_SKINCARE&extS=
1&q=BBSKINCARE), makeup and Bobbi Brown fragrances (
www.houseoffraser.co.uk/on/demandware.store/Sites-hof-Site/default/MTe
mplCont-Show?cid=EQUITY_BOBBI-BROWN_FRAGRANCE&extSH=BOBBI-BROWN_FRAGRANCE&ext
S=1&q=BBFRAGRANCE) online through the House of Fraser site, as well as the
recently launched new range, Denim & Rose.

Skincare is an important first step in every woman's beauty routine
because it helps prepare skin for a flawless makeup look. The Bobbi Brown
makeup (
www.houseoffraser.co.uk/on/demandware.store/Sites-hof-Site/default/MTe
mplCont-Show?cid=EQUITY_BOBBI-BROWN_MAKEUP&extSH=BOBBI-BROWN_MAKEUP&extS=1&q=
BBMAKEUP) range combines all-natural essential oils with modern ingredient
technologies. Bobbi Brown makeup includes concealers, foundations, and
powders that come in yellow-based skin tone. Bobbi Brown also offers a range
of colours for eyes, cheeks, and lips that are timeless and designed to be as
subtle or as dramatic as a woman wants. Bobbi Brown makeup brushes and tools
are of professional calibre, they're the ones Bobbi herself uses on shoots
and at fashion shows. These are currently available to buy online at
houseoffraser.co.uk.

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this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)

About House of Fraser:

House of Fraser is a department store group with 61 enviable locations
across the UK and Ireland and a fully transactional website. As one of the
best known names on the high street, House of Fraser has presented customers
with an unrivalled nationwide department store for more than 160 years.

The company was acquired by the Highland consortium in November 2006
marking the beginning an exciting new chapter in its history. The group has
annual sales in excess of GBP1.25bn and employs 6,500 House of Fraser staff
and 10,000 concession staff through 5 million sq ft of selling space.
HouseofFraser.co.uk launched in 2007 and currently boasts over 850 brands and
125,000 individual products.

    For further House of Fraser media information please contact:

    Amy Jayne Rountree
    Social Media and Online PR manager
    House of Fraser
    27 Baker Street
    London
    W1U 8AH

    +44(0)207-003-4096

    www.houseoffraser.co.uk

For further House of Fraser media information please contact: Amy Jayne Rountree, Social Media and Online PR manager, House of Fraser, 27 Baker Street, London, W1U 8AH, +44(0)207-003-4096