COTY Inc. Introduces New Faces of Rimmel London

LONDON -

- Georgia May Jagger and Coco Rocha to Join Kate Moss, Lily Cole and Sophie Ellis-Bextor

Rimmel London announces two new additions to their already successful portfolio of faces. Today, Rimmel London is pleased to announce that Coco Rocha and Georgia May Jagger will join Kate Moss, Lily Cole, and Sophie Ellis-Bextor as ambassadors for the British leading make-up brand. Both Coco and Georgia May will appear in 2010 campaigns alongside Rimmel’s existing faces, adding to Rimmel’s already strong portfolio of talent.

Stephen Mormoris, Senior Vice President, Global Marketing, Coty Beauty, comments: “Georgia May Jagger & Coco Rocha were obvious choices to represent the Rimmel brand. Their modern beauty & aspirational styles are complementary to the strong personalities of our existing ambassadors and will help Rimmel to continue to broaden its image and extraordinary growth worldwide.”

On her partnership with Rimmel, Coco Rocha says: “Rimmel is such a cool brand, the makeup is innovative and you can have a lot of fun with it. I have discovered a love of makeup through my modelling career, and I am really pleased to be working with such a hip brand.”

Georgia May Jagger comments: “I am thrilled to be the new face of Rimmel and to be representing such a fantastic brand.”

Georgia May Jagger

At the tender age of 17, Georgia May Jagger is already being hailed as a style icon. Recently signed to London’s TESS management which also represents her mother and older sister Elizabeth Jagger, Georgia starred in the latest Hudson Jeans’ advertising campaign, and has also graced the front cover of the most recent issue of fashion bible Vogue UK magazine, shot by renowned photographer Mario Testino. Blessed with the genetic dream team of Jerry Hall and Mick Jagger, she has cultivated her own unique style. Founded on her perfect pout and trademark gap-toothed smile her striking look has those in the know touting her as the one to watch, already gracing the pages of style bibles Vogue, Dazed and Confused, i-D and Love magazine. Until now Georgia has mainly been focussing on studying for Sociology, Photography and Fine Arts A-Levels. School comes first and she only works at weekends and during the school holidays. Currently dating Dave Stewart’s son - Django James, Georgia is the style crowd’s go-to girl of the moment. She is widely quoted as having a unique and distinct personal style, alongside a warm and ‘dead normal’ personality. With i-D declaring her ‘a young Bridget Bardot’, this is Georgia May Jaggers moment - watch this space!

Coco Rocha

Coco Rocha’s career began when she was spotted by a modeling scout at an Irish dancing competition. Soon after, a meeting with world-renowned photographer Steven Meisel would lead to the cover of the March 2006 issue of Vogue Italia, and there began her meteoric rise into fashion.

In her short career, she has worked with leading photographers in the industry and her advertising campaigns include the new CK ONE Fragrance, Balenciaga, Lanvin, Dolce & Gabbana, Tommy Hilfiger, The Gap and Liz Claiborne NY.

In addition to her advertising and runway work, Coco is frequently featured in the pages of top fashion magazines around the world including the many editions of Vogue, Harper’s Bazaar, W, Numero and V and has graced many covers such as Vogue and Dazed & Confused. Coco recently collaborated with E! Canada as host for a NY Fashion Week special scheduled to air in May 2009.

A resident of New York City, Coco spends her free time with her family, volunteering for charities such as the Children’s Aid Society and Irish dancing.

www.coco-rocha.com

ohsococo.blogspot.com/

About Coty Inc.

Coty was created in Paris in 1904 by François Coty who is credited with founding the modern fragrance industry.

Today, Coty Inc. is a recognized leader in global beauty with annual net sales of nearly $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Baby Phat, Balenciaga, Calvin Klein, Cerruti, Chloé, Chopard, Davidoff, Home Skin Lab, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, La Voce by Renée Fleming, Lancaster, Marc Jacobs, Nautica, Nikos, Phat Farm, Sarah Jessica Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop.

The Coty Beauty brand portfolio is more widely distributed and includes adidas, Astor, Celine Dion, Chupa Chups, David and Victoria Beckham, Esprit, Exclamation, GUESS, Halle Berry, Jovan, Kate Moss, Kylie Minogue, La Cross, Miss Sixty, Miss Sporty, N.Y.C. New York Color, Pierre Cardin, Playboy, Rimmel, Sally Hansen, Shania Twain, Stetson, Tim McGraw, and Tonino Lamborghini.

Coty and Puig Fashion and Beauty S.A. have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, and Paco Rabanne in the United States and Canada.

For additional information about Coty Inc., please visit www.coty.com

Source: Coty Inc and Rimmel London

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