Create Advertising That Sells with ActionCOACH Tony Hoskins

LAS VEGAS, October 31, 2011 -

- Scotland-based Business Coach to Appear at 2012 Business Excellence Forum

Businesses often invest loads of resources in their advertising with varying degrees of success. This is obviously an issue that businesses have to face head on when developing strategies for growth because generating leads through advertising can be very expensive if those ads don’t work.

To combat this challenge, Tony Hoskins will be teaching people the right way to advertise when he delivers his presentation, “Creating Ads That Sell” at the 2012 Business Excellence Forum at the De Vere Wokefield Park, Berkshire, England on January 20-21, 2012.

“Building the right kind of advertising campaign isn’t as easy as it seems,” Hoskins said. “If it is not done well, it can be very destructive to your business, but if you can write ads that sell, you’ll be able to minimize your customer acquisition cost and truly gauge your return on investment, leading to a stronger and more profitable business.”

In his time as an ActionCOACH Business Coach, Hoskins has seen it all, including businesses that aren’t sure how to measure their advertising’s success.

“There are certain priorities you must follow when you advertise,” Hoskins said. “Of course you have to write copy that sells, but how do you know what’s working and what isn’t? It comes down to testing and measuring because what works for one target may not work for another. Without testing and measuring you just don’t know.”

In addition to Hoskins, the 2012 Business Excellence Forum will feature many outstanding speakers with expertise in the world of business. There will also be networking events, workshops seminars and breakout sessions.

“I’m looking forward to teaching the skills that I’ve learned and how to apply them directly into their business, from finding the correct target to writing killer headlines and even the structure and layout of print advertising, we will touch on all of it,” Hoskins from Edinburgh said. “I am very passionate about helping businesses and their owners reach their greatest potential and the Business Excellence Forum is the perfect opportunity to reach people and will be a brilliant learning environment.”

The Business Excellence Forum is another part of ActionCOACH’s continued commitment to business re-education. For more information about the Business Excellence Forum or for entry information for the 2012 Business Excellence Awards, visit: www.actioncoach.com/businessforum2012.

ActionCOACH is the world’s largest business coaching firm, coaching more than 15,000 businesses in 39 countries every week. To learn more, go to actioncoach.com.

Stephen Herzog, StephenHerzog at actioncoach.com, or Michael Horvath, michaelhorvath at actioncoach.com, +1-702-795-3188