Cruise Amour Announces UK's Biggest Cruise Giveaway

PORTSMOUTH, England, September 16, 2010 - Cruise Amour, which brands itself as the Apple Mac of the cruise
industry, is running a competition to win one of 50 free cruise holidays and
over 200 cruise experiences, a prize fund believed to be the biggest ever
offered by a cruise travel agency in the UK. The competition has been
announced to coincide with the launch of the company's brand new website.

Managing Director Tim Hurrell said: "We've invested heavily in building
a website that puts the customer first, offering usability and feature
enhancements never before seen in the cruise industry. We felt it fitting
therefore, that the launch of possibly the UK's best cruise website should be
marked with the UK's biggest and best Cruise Giveaway."

The new Cruise Amour website will be launched at the start of National
Cruise Week aboard Celebrity Eclipse, the cruise ship that postponed its
pre-inauguration celebrations in order to rescue 2,200 British nationals
stranded in Spain by the ash crisis last April.

When asked what makes the new website so much better than other cruise
agency sites, Hurrell responded: "Most other sites are slow, difficult to
navigate, presume knowledge and are fundamentally unreliable. Our focus on
usability and innovation has enabled us to build a site that, unlike its
competitors is packed full of relevant content, live booking data and is a
joy to use."

One thing that is perhaps worth significant note, is the support Cruise
Amour has received from its Cruise Line partners, especially Royal Caribbean
International & Celebrity Cruises.

David Chidley, key account manager, Royal Caribbean International, said,
"We have been working with Cruise Amour and when they shared their web
development plans with us it was clear that, although ambitious, their new
website would raise the bar for all on-line agencies. Given the clear parity
between Cruise Amour's target customer base and the RCCL products we jumped
at the chance to get involved and have never looked back. As the relationship
has developed we've seen firsthand how passionately Cruise Amour care about
their customer and learnt that when it comes to on-line, Cruise Amour are
certainly ones to watch."

To enter the draw to win a cruise (www.cruiseamour.co.uk/win/),
customers can visit the Cruise Amour website and answer three simple
questions correctly.

About Cruise Amour:

Cruise Amour is part of the Freedom Travel Group a subsidiary of
Co-operative Travel. Specialising in selling cruise holidays, including Royal
Caribbean cruises (www.cruiseamour.co.uk/royal-caribbean/deals/),
Celebrity cruises (www.cruiseamour.co.uk/celebrity-cruises/deals/) and
Caribbean cruises (www.cruiseamour.co.uk/caribbean/cruise-deals/).
Cruise Amour was started in December 2008 and is regarded as the "best in
industry" when compared to other on-line cruise retailers. For more
information about Cruise Amour, please visit the 'About Us' section of the
company website.

    PR Contact:
    Tim Hurrell
    Managing Director
    1000 Lakeside
    North Harbour
    Portsmouth
    PO6 3EZ
    +44(0)2393990036
    www.cruiseamour.co.uk

PR Contact: Tim Hurrell, Managing Director, 1000 Lakeside, North Harbour, Portsmouth, PO6 3EZ, +44(0)2393990036