Currys & PC World ‘KNOWHOW’ to Provide ‘Phews and Ahaahs’

LONDON, June 23, 2011 -

- New 360° after-sales service that untangles
the complexity of installing, using and repairing home
technology

Dixons Retail, the UK’s leading electrical retailer behind the
brands Currys and PC World, is launching KNOWHOW, offering
customers an affordable range of after sales services, better than
they have ever experienced before. Available to everyone, whether
they buy their technology from Currys and PC World or not, services
can be accessed via the web, the phone, in-store or in home.

KNOWHOW in-store service bars are being rolled out in 250 Currys
and PC World 2in1 stores and PC World stores nationwide between now
and the end of July.

With technology getting more and more complicated and the
population becoming more and more dependent on it, the KNOWHOW team
want customers to enjoy using their products for many years.
KNOWHOW provides help from getting a product home and setting it
up, to helping customers get the most out of their new purchase -
as well as getting it working again in no time, should it need
it.

All KNOWHOW staff have been specially selected and trained to
provide a positive experience for customers whatever their after
sales service needs.

Katie Bickerstaffe, Group Marketing Director at Dixons Retail,
comments: “We are extremely excited about KNOWHOW, which has
been created by listening to our customers and what they really
want from after sales services. We want create one hundred million
‘phews’ and ‘ahaaha’ for our customers by consistently providing
the best services they have ever experienced.”

With KNOWHOW customers no longer have to grapple with
complicated instruction manuals to install their gadgets
successfully at home; if there’s a technical glitch with their TV
or PC, kettle or camera - all they have to do is pick up the phone,
go online or visit our in-store in service bars to get it resolved;
and importantly, because the repairs are managed internally,
customers can track the progress of their gadgets being repaired at
any time they choose. KNOWHOW will be a valuable resource,
available not just to Currys and PC World customers but to anyone
in need of a little tech KNOWHOW.

“The KNOWHOW team are the approachable, knowledgeable and
non-patronising face of consumer technology, dedicated to calmly
untangle the complexity of installing, resolving and repairing
gadgets, so that our customers can carry on with their everyday
lives undisrupted and virtually glitch free.”

The introduction of KNOWHOW means that Currys and PC World
customers can:

expect full, professional and trusted after-sales support - from
delivery to installation, general technical support and product
repairs, long after a product has been purchased drop into one of
the KNOWHOW in-store service bars for face-to-face diagnostic
consultations on a tech issue make use of a dedicated KNOWHOW
website www.knowhow.com - a rich, jargon-free resource for
simple tech troubleshooting with hundreds of hints on tips and a
‘track and trace’ function to check the status of their deliveries
and repairs access KNOWHOW’s world class UK based Contact Centre
for one-to-one technical support expect a speedy repair service and
TV or laptop product loan, if required.

Currys is the UK’s biggest electrical retailer with a network of
over 500 stores nation-wide, including out of town stores, high
street Currys.digital stores and a Currys Megastore in the
Midlands.  There is an extensive href="www.pcworld.co.uk/gbuk/tablets/889_7505_70535_xx_xx/xx-criteria.html">
tablet pc range available at Currys and PC World that includes
both the href="www.pcworld.co.uk/gbuk/samsung_galaxy_tab-984-commercial.html">
Samsung Galaxy Tab and the href="www.pcworld.co.uk/gbuk/ipad_has_arrived-654-commercial.html">
iPad 2.

For Further Information contact: dixonsretail at mcsaatchi.com / +44(0)20-7544-3600 or Anina Castle, Head of PR, Dixons Retail: anina.castle at dixonsretail.com / +44(0)1727-202379