comScore Reports Top 20 Web Properties in Israel

By Comscore Inc., PRNE
Tuesday, June 22, 2010

Facebook Audience Nearly Doubles in Israel in Past Year, Property Now Ranks #2

RESTON, Virginia, June 23, 2010 - comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world,
today released an overview of Internet usage in Israel based on the comScore
Media Metrix audience measurement service. The data revealed that despite
Israel's modest market size it has one of the most active and engaged
Internet populations in the world, ranking second only behind Canada in terms
of the average time spent online during the month at 38.3 hours per user in
May 2010. Notably, this high engagement among Israeli Internet users is 60
percent greater than the total worldwide average of 24 hours per user.

    Top 10 Countries by Time Spent Online
    May 2010
    Total Worldwide, Age 15+ -Home & Work Locations
    Source: comScore Media Metrix

                          Total Unique   Hours Spent
                            Visitors     Online per
                               (000)         User
                          ------------   -----------
    Worldwide                1,244,104          24.0
    ---------                ---------          ----
    Canada                      23,002          40.4
    ------                      ------          ----
    Israel                       4,138          38.3
    ------                       -----          ----
    United States              184,155          36.3
    -------------              -------          ----
    United Kingdom              38,229          32.3
    --------------              ------          ----
    Netherlands                 11,928          31.4
    -----------                 ------          ----
    South Korea                 29,854          31.0
    -----------                 ------          ----
    Turkey                      22,247          30.7
    ------                      ------          ----
    Sweden                       5,906          28.9
    ------                       -----          ----
    Hong Kong                    4,141          28.7
    ---------                    -----          ----
    Spain                       20,556          28.3
    -----                       ------          ----

"Israel is one of the most active and dynamic Internet markets in the
world," said Mike Read, comScore senior vice president. "Israelis are
particularly sophisticated, tech-savvy consumers who spend considerably more
time online than average, while Israel is also known for its spirit of
innovation and entrepreneurship, especially in technology and digital media
industries. Though relatively small in size, Israel has contributed
disproportionately to the development of the current global digital

Google Sites Tops List of Most Visited Web Properties in Israel

Google Sites ranked as the top property with 3.8 million visitors age 15
and older accessing the property from home and work locations, representing
92 percent of the total Internet audience, followed by with 3.5
million visitors (85 percent penetration). exhibited the highest
growth among the top ten properties with an increase of 92 percent in the
past year. During that time, Facebook climbed three spots in the ranking to
the #2 position.

Israeli company Walla! Communications ranked third with 3.1 million
visitors, followed by another Israeli company Ynet Group (which includes, and, while Microsoft Sites rounded out
the top five with 2.8 million visitors. Approximately two-thirds of the top
20 web properties in Israel are represented by local Israeli companies.

    Top 20 Web Properties in Israel*
    May 2010
    Total Israel, Age 15+ - Home & Work Locations
    Source: comScore Media Metrix

                                            Total Unique
                                            Visitors (000)
    Total Internet : Total Audience              4,138
    Google Sites                                 3,826                                 3,528
    Walla! Communications                        3,063
    Ynet Group                                   2,995
    Microsoft Sites                              2,830
    Tapuz People                                 2,074
    Keshet                                       2,058
    Nana10 Group                                 1,950
    AOL LLC                                      1,790
    Wikimedia Foundation Sites                   1,736
    FXP.CO.IL                                    1,487
    Yad2                                         1,479
    Dmedia Group                                 1,472
    Smile Group                                  1,408
    Yahoo! Sites                                 1,302
    TheMarker Group                              1,177
    MP3MUSIC.CO.IL                               1,063
    Bezeq                                        1,002
    2ALL.CO.IL                                     984
    VEVO                                           977

    * Excludes visitation from public computers such as Internet cafes or
      access from mobile phones or PDAs.

"While the top web properties across many global markets are dominated by
global Internet brands, Israel boasts numerous local companies among its top
properties, a true testament to the home-grown technological talent and
innovation in this market," added Read.

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Stephanie Lyn Flosi of comScore, Inc., +1-312-777-8801, press at

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