Dataupia Launches New Satori Data Management Appliance to Support Subex's Next Generation Revenue Assurance Solution

Subex's ROC Revenue Assurance solution is now expanded and enhanced with Dataupia's Data Management suite to meet the continuous scalable monitoring needs of the world's largest telecommunications companies.

CAMBRIDGE, Massachusetts, August 31, 2010 - Subex, the market leader in Business Optimization, offers a Revenue
Assurance solution that helps telecoms continuously monitor, analyze, correct
and scale the customers' revenue data in real-time.

Telecoms have been looking at processing large volumes of data, which
currently can be billions of events in a single day. This exponential growth
in volumes has created the demand for a strong, very scalable platform. In
Dataupia, Subex found a reliable and cost-effective solution partner.

Dataupia's advanced MPP technology allows customers to affordably and
efficiently scale to meet today's largest volumes while leveraging all the
benefits of Oracle. Previously, customers had relied on conventional SAN
solutions, but this meant that the large customers had to compromise on the
amount of data and quality of information which could be held and analyzed.
Now, with Dataupia's advanced MPP approach, customers can still leverage all
the benefits of Oracle while scaling to effectively analyze their complete
network and still have plenty of capacity for growth.

Dataupia and Subex have worked closely together to ensure the integrated
solution satisfies all the requirements: seamless operation at scale, minimal
power and cooling requirements, excellent total cost of ownership and, most
importantly, meeting the analytical needs of the customers.

Foster Hinshaw, Chief Executive Officer for Dataupia Corp., said, "The
Subex and Dataupia partnership is a 'hand and glove' solution for the
customer, integrating two award winning solutions. We have created real
differentiation in the telecom marketplace."

Jonathan Saunders, Chief Operating Officer for Dataupia Corp., said, "We
are delighted to be working with the leader in this market, Subex. Our
partnership has been growing over the last two years and we currently have
multiple systems successfully deployed in the field. This expanded
relationship insures a continued seamless coordination in product, sales and
support channels throughout the two companies. All operators can benefit from
fast and reliable access to the whole of their data assets, without breaking
the bank."

Mark Nicholson, Chief Technology Officer, Subex Ltd., said, "The
integration of Dataupia as an option allows the online storage of
significantly increased volumes of granular usage and transactional data
without material cost increases. This is a win-win for our customers who can
now afford to have unlimited revenue and cost-trend visibility, leading to
more profitable operations and better revenue control."

About Dataupia Corporation: Dataupia brings a strong record of industry
leadership to addressing the growing gap between the massive volumes of
stored data and the portion that a business can use to its benefit. By
architecting specialized software and industry-standard hardware into a
highly cost-effective and intelligent appliance, Dataupia's solution will
amplify an organization's existing information systems to provide deeper
access into their data universe and more comprehensive business insight.
Learn more at www.dataupia.com.

About Subex Limited: Subex is a leading global provider of Operations and
Business Support Systems (OSS/BSS) that empowers communications service
providers (CSPs) to achieve competitive advantage through Business
Optimization and Service Agility - thereby enabling them to better
operational efficiency to deliver enhanced service experiences to
subscribers. The company pioneered the concept of a Revenue Operations Center
(ROC) - a centralized approach that sustains profitable growth and financial
health through coordinated operational control. Subex's product portfolio
powers the ROC and its best-in-class solutions enable new service creation,
operational transformation, subscriber-centric fulfillment, provisioning
automation, revenue assurance, cost management, data integrity management,
fraud management and interconnect / inter-party settlement. Subex's customers
include 36 of the world's 72 biggest telecommunications service providers.
The company has more than 300 installations across 70 countries. Learn more
at www.subexworld.com.

Blair Ford of Dataupia, +1-617-301-8465, bford at dataupia.com