DUNDEE, Scotland, November 14, 2010 - Axis-Shield plc (LSE:ASD, OSE:ASD) ("Axis-Shield" or the "Company"), the international and innovative in vitro diagnostics company, today announces its participation in World Diabetes Day, a global campaign led by the International Diabetes Foundation to engage people in diabetes advocacy and awareness. Diabetes Education and Prevention is the World Diabetes Day theme for the period 2009-2013 and the campaign slogan for 2010 is 'Let's take control of diabetes Now.' The Axis-Shield Point-of-Care ("PoC") offices in Oslo and Dundee will mark the day with a number of initiatives across its global sites and have encouraged all Axis-Shield subsidiaries and distributors to do the same. Axis-Shield is present in 80 countries around the world and continues to broaden its global presence through the growth of its important diabetes testing franchise.