British Travellers Willing to Pay Extra for Holiday Upgrades

By Dealchecker, PRNE
Tuesday, April 26, 2011

LONDON, April 27, 2011 - A New Study has Revealed That the Majority of British Travellers are
Prepared to pay Extra on Holiday Upgrades for Their Holiday, say

A recent poll conducted by American Express has found that around 83% of
British holidaymakers are willing to pay that little bit extra for a few more
holiday perks this year. The results of this survey, which questioned a
number of British holidaymakers has revealed that travellers are increasingly
opting to pay more for upgrades on their holiday compared to just five years
ago, say

Alex Saint, CEO of says: "According to the survey by
American Express, just 39% of British holidaymakers were willing to pay for
upgrades in 2006, compared to in 2011. So it's really very interesting to see
such a big increase in the number of people considering travel upgrades such
as additional legroom, a better hotel suite, and fine dining."

When it comes to booking holidays, such as holidays to Spain
( and Greece, women
are more likely to try to find a bargain - with 53% of female respondents
stating that they were always on the lookout for a cheap holiday, compared to
just 41% of men. However, women were also much more likely than men to
request and pay for a holiday upgrade, while a further 6% of the
holidaymakers questioned believed that the best way to secure an upgrade was
to bribe airport and hotel employees. Other tactics that holidaymakers had
undertaken in order to secure an upgrade also included being polite to
airline staff at check-in, being nice to the cabin crew on board the plane,
dressing smartly, arriving early and paying extra for premium economy ticket
in the hope of getting upgraded to first class for free.

Saint continues: "However, despite the use of these tricks, the study
revealed that just 6% of the holidaymakers questioned managed to secure a
complimentary upgrade during their holiday. The survey also showed that of
the 83% of travellers who are willing to pay for an upgrade, 63% of them
would be willing to pay up to 20% more on top of the cost of their holiday,
with a further one in five travellers willing to pay more than 20% extra to
upgrade certain aspects of their holiday. So while there may be a lucky few
who will get a free upgrade on their holiday, it seems like the only way sure
way to get an upgrade on flights, accommodation and a holiday in New York
( is to pay, which
isn't an option for everyone."

About was founded in June 2005. The site is a leading flight,
accommodation, holiday and car hire price comparison service. travel partners are industry leaders offering the most
competitive market travel deals. The site displays all relevant partners for
each travel selection, enabling customers to make the most informed choice
for their travel arrangements. is not a tour operator or travel agent, it does not
sell any travel products. When a travel selection is made, the final
transaction is completed in real-time, direct with the operator or agent that
the customer has chosen. has developed a crisp user-friendly site to meet the
demands of the modern traveller. Alongside the price comparison search and
Real Deals the website provides a price tracker, travel tips, destination
content and weather trends.

Contact Information: For more details or images call Rachele Snowden on +44(0)208-9815466 or +44(0)7793-844274 alternatively email rachele at

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