DediPower's Cloud Hosting Infrastructure Delivers Online Retailer 40% Uplift in Webspeed

READING, England, May 9, 2011 - Cloud and Managed Hosting expert, DediPower, has taken Atlantic
Shopping's hosting infrastructure into the Cloud; helping to increase site
speed by 40%. Specialising in bar stools and furniture, Atlantic Shopping is
one of a growing generation of British retailers who are driving strong sales
via the web.

With fast and reliable Cloud hosting from DediPower, and compelling web
design from e-commerce specialists, Lost Ferret, the company is able to
market it products across the UK. In fact, its new website is so successful
that this Birmingham-based, family-run, business has boosted sales by almost
40% in less than 6 months.

Business founder, Adrian Higgins, comments: "There are three things vital
to our business - great products, appealing web presence and a fast and
reliable hosting platform. We switched to Lost Ferret and DediPower because
our previous system was difficult to update and was slow and unreliable. Now
we have a feature rich site, managed by Lost Ferret, which is packed with
fresh content that drives throughput through regular national media
promotions. And, because it is delivered through DediPower's virtualised
Cloud platform, it is also reliable, more cost-effective to run and operates
up to 40% faster than before - vital for web retailers like us who rely on
instant access to 'capture' customers at the online salespoint."

"Reliable Hosting is vital to digital retailers like Atlantic Shopping,"
confirms Chris Miller, DediPower CEO "The Internet can transform local
businesses into national and international ones. But that means keeping their
online stores open 24/7; and ensuring that their visitors can access and buy
quickly. Taking Atlantic into the Cloud, allows DediPower to use the latest
virtualisation tools to optimise their system and deliver 100% availability
while boosting speed and keeping their costs down."

Tom Cahalan, Lost Ferret's CEO confirms: "We pride ourselves on
delivering web-sites that drive sales. That means great looks backed by solid
delivery. We are migrating our clients to DediPower's secure Cloud platform
because it offers distinct performance advantages and competitive pricing. We
are delighted with DediPower's system monitoring and technical support, which
leaves our own team free to focus on building even better websites for the
likes of Atlantic Shopping."

DediPower Contact: Amanda Hawkins, DediPower Managed Hosting, Tel: +44(0)870-252-3600, E-mail: info at dedipower.com; Press Contact: Claire Hutchison, CCgroup, Tel: +44(0)118-920-7650, E-mail: dedipower at ccgrouppr.com