Elsevier to Launch "Superheroes of Nursing" Contest During Nurses Week 2011

By Elsevier, PRNE
Sunday, May 8, 2011

Nationwide Contest to Identify Real Superheroes of Nursing; Winners Announced at 13th Annual Magnet Conference, Oct. 4-6

ATLANTA, Georgia, May 9, 2011 - Elsevier, a world-leading publisher of scientific, technical
and medical information products and services, announced today the launch of
the Mosby's Nursing Suite "Superheroes of Nursing" contest, aimed to search
for and identify the real-life superheroes in the nursing profession. Mosby's
Nursing Suite is a market leading online nursing solution in use at more than
1,300 healthcare organizations.

The contest, which launches during Nurses Week 2011 (May
), is part of a nationwide campaign to recognize nurses who represent
four key categories - The Validators, The Achievers, The Educators and The
Protectors - and identify how they address the issues their institutions face
daily (for more information on these categories, visit mosbysheroes.com
Through Mosby's Nursing Suite, four powerful online nursing resources that
provide education, reference, research tools and support at the point of
care, the campaign will feature content illustrating how the utilization of
the solution has an impact on creating a real-life nurse superhero.

"We want to show our appreciation for the nurses who battle
for their patients and institutions on a daily basis, those with true
superhero qualities," said Barbara Nelson Cullen, Vice President, Strategy
and Content Development for Elsevier. "Nurses face a myriad of challenges in
their every day jobs, and we hope this contest provides an opportunity for
them to be recognized and to share their story-the ups, the downs, and
everything in between."

Starting May 6, nurses will be able to nominate their
co-workers or themselves utilizing videos, photos or essays through Mosby's
Nursing Suite's Facebook (
https://www.facebook.com/MosbysNursingSuite?sk=app_116824945065054) page.
From May through August, a key issue will be featured, defining the
submission topic for each month. The Elsevier team will narrow down the
nominations to a select few whose submissions best represent one of the key
four categories; the winner will be chosen from the select pool by the fans
on Facebook. Winners will be announced at the Elsevier booth during the 2011
American Nurses Credentialing Center Magnet Conference (
onalMagnetConference.aspx), Baltimore, Md., Oct. 4-6.

(Due to the length of this URL, it may be necessary to copy and paste
this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)

In addition, users can become fans of the Mosby's Nursing
Suite Facebook by "liking" its page. They can also find out additional
information on the contest, including upcoming news and announcements. By
becoming a Facebook fan, users will also have the chance to win one of the 10
superheroes t-shirts which will be given away weekly. Each month will feature
a t-shirt that corresponds with the superhero featured for the respective
month. T-shirts will also be available at the Elsevier booth during the
Magnet Conference.

For more information about the contest, including links to
Mosby's Nursing Suite Facebook, visit mosbysheroes.com (

About Elsevier Clinical Decision Support

Elsevier Clinical Decision Support (
www.clinicaldecisionsupport.com), a division of Elsevier, the global
leader in medical and health information, provides world class information
and point-of-care technology solutions that optimize decisions and actions to
improve the overall quality, safety and cost-effectiveness of care. The
business delivers on this promise through actionable clinical content, care
planning and documentation, drug reference and decision support, learning and
performance management, and data mining and outcomes analytics solutions for
provider, pharmacy and payer organizations.

About Elsevier

Elsevier is a world-leading publisher of scientific, technical
and medical information products and services. The company works in
partnership with the global science and health communities to publish more
than 2,000 journals, including The Lancet (www.thelancet.com) and Cell
(www.cell.com), and close to 20,000 book titles, including major
reference works from Mosby and Saunders. Elsevier's online solutions include
SciVerse ScienceDirect (www.sciencedirect.com), SciVerse Scopus
(www.scopus.com), Reaxys (www.reaxys.com), MD Consult
(www.mdconsult.com) and Nursing Consult (www.nursingconsult.com
), which enhance the productivity of science and health professionals, and
the SciVal suite (www.scival.com) and MEDai's Pinpoint Review
(www.medai.com), which help research and health care institutions
deliver better outcomes more cost-effectively.

A global business headquartered in Amsterdam, Elsevier (
www.elsevier.com) employs 7,000 people worldwide. The company is part
of Reed Elsevier Group PLC (www.reedelsevier.com), a world-leading
publisher and information provider, which is jointly owned by Reed Elsevier
PLC and Reed Elsevier NV. The ticker symbols are REN (Euronext Amsterdam),
REL (London Stock Exchange), RUK and ENL (New York Stock Exchange).

    Media Contact

    Tom Reller
    Vice President of Global Relations, Elsevier


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