The NIVEA Skin Journey Through 100 Years of Skin Care

By Beiersdorf Ag, PRNE
Sunday, May 8, 2011

NIVEA Will be Setting Sail Through a Century of Success With Guests From 50 Countries on May 9 - 10, 2011. The On-Board NIVEA Experience is Kicking Off With a Live Performance by Superstar Rihanna.

HAMBURG, Germany, May 9, 2011 -

For 100 years now, consumers around the world have inseparably associated
the NIVEA brand with skin care and wellbeing. NIVEA will be presenting the
milestones and science behind the brand, and its everyday significance for
consumers around the world, during a two-day anniversary cruise, the NIVEA
Skin Journey, on May 9 and 10.

"We're going to celebrate our centennial year by giving our guests the
opportunity to experience how NIVEA evolved from the first creme tin to the
world's largest skin care brand. Skin Journey guests will experience NIVEA's
competence in catering to different consumer skin care requirements and
developing optimum skin care products for people in their local markets,"
said Thomas-B. Quaas, Chief Executive Officer of Beiersdorf AG.

The journey through time departs on May 9 from Hamburg, where guests on
the ship will be treated to an exclusive live performance by music icon
Rihanna. Some NIVEA guests will then have the chance to meet & greet the
superstar in person.

The NIVEA Skin Journey ship features an historic exhibition of personal
letters and photos from consumers, slide show images, famous TV and cinema
commercials and a big touchscreen sphere which enables guests to
interactively discover NIVEA's history. Relaxing spa treatments will be
provided by the NIVEA House personnel in special spa zones so that guests can
experience the beneficial effects of NIVEA products for themselves.

The Research & Development exhibition features state of the art
measurement equipment, such as eye-wrinkle depth measurement devices, for
guests to test out. Various Skin Workshops with international experts will
provide background information on subjects such as the regeneration of the
skin as we sleep and the functions of the natural coenzyme Q10.

A unique international psychological study, the NIVEA Skin Survey, will
also be presented on the Skin Journey. It reveals correlations between
personality type and skin type. The Skin Survey provides key insights which
will help the NIVEA Research & Development teams to create innovative
products that speak the language of skin.

Another exhibition shows the joint projects and initiatives of
NIVEA and Plan International according to the motto of 'We care & connect'.
Joachim Low, German national football team trainer and NIVEA FOR MEN skin
care coach in Germany is a supporter of this partnership and a Skin Journey

You can find further texts, photos, footage and videos on NIVEA's 100th
anniversary in our virtual press center at


    Beiersdorf AG
    Corporate Communications
    Tel.: +49(0)40-4909-2001
    Fax: +49(0)40-4909-2516


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