Dental Visits Considered a Luxury

ANDOVER, England, May 6, 2011 - Simplyhealth's Annual Dental Survey 2011 shows that Brits
could be risking their dental health with over a quarter viewing visits to
the dentist as a 'luxury'.

The survey of 10,000 UK adults found that men are the worst
offenders with over a third considering dentist appointments not essential.
19% also believe they can take care of their teeth themselves.

James Glover from Simplyhealth says: "It's surprising that so
many people see visiting the dentist as a luxury. We're not talking about a
holiday, or a new car, but protecting your dental health, which is an
everyday health need. Simplyhealth offers an affordable Simply Dental Plan to
help spread the cost of visiting the dentist. This covers check-ups,
treatment and emergencies."

Younger people place less importance on their dental health,
with almost a third (31%) of 18-24 year olds saying visiting the dentist is a
luxury. In contrast 23% of over 55s see the dentist as a luxury, but 71% have
seen the dentist in the last year.

Practicing dentist and Simplyhealth's dental advisor, Michael
Thomas, says: "It's really important that individuals take the time to brush
their teeth twice a day and regularly visit their dentist. This isn't just
important for the health of their teeth, but also for other health issues.
For example, research[1] suggests that poor oral health is associated with a
greater risk of a stroke and heart disease."

Simplyhealth is currently running an exclusive 'two months
free' offer* to all new customers who purchase a Simply Dental Plan online
via www.simplyhealth.co.uk. For more information visit the website or
call 0800-072-6715.

*The two months free offer for new customers purchasing a
Simply Dental Plan online ends 30 June 2011.

Notes to Editor:

- The Simplyhealth Annual Dental Survey 2011 as well as
interviews with Michael Thomas, case studies and a spokesperson from
Simplyhealth are available upon request

- The research was carried out online by One Poll between 8
March 2011 - 14 March 2011. All research adheres to the MRS Codes of Conduct
(2010) in the UK and ICC/ESOMAR World Research Guidelines

About Simplyhealth:

- We became Simplyhealth in 2009 after bringing together HSA,
BCWA, LHF, HealthSure and Totally Active

- Simplyhealth is a trading name of Simplyhealth Access, which is
authorised and regulated by the Financial Services Authority

- We have 1.2 million customers providing cover for 2 million
lives

- We're committed to making a positive impact on our
communities. Last year, we donated GBP1.6 million to health related
charities

[1] www.dentalhealth.org/news/details/457

Lynsey Thorp, Public Relations Executive +44(0)844-579-2266

Caroline Lakeman, Public Relations Manager +44(0)844-579-2274/+44(0
)7795-294447 Or pr@simplyhealth.co.uk

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