Designer Children's Clothing Store Elias and Grace Stock Cult Kids Label Finger in the Nose

LONDON, November 3, 2010 - The fabulous one-stop fashion store Elias and Grace have launched their
Winter collections for 2010, and within it is a designer brand that's taking
the designer children's clothing market by storm - Finger in the Nose.

Finger in the Nose was established in Paris in 2008 by Jean-Yves Campion
and Siv-Tone Kverneland. The designs are meticulously thought out, making the
garments irresistible to parents and kids alike. Kids love wearing this label
as it's uber cool and ultra comfortable and parents dig the adult take on
kids' wear.

Their designer kids clothing (www.eliasandgrace.com/) collections
are simple yet clever, with functional features that give the garments an
edgy look. This season there is a rock n roll theme running throughout the
collection accenting dark colours and vintage twists.

The Rock look combines a slim fitted silhouette, dark and edgy colour
palettes and fun faux fur coats. The look fuses rockabilly jackets with the
US style of flannel shirts and corduroy pants. The Preppy Rock look ties in
the British music heritage with mod and pop influences in the pea coats and
slim fitting jeans. Finally in the Rocky Mountains range, there is a
significant nod towards the great outdoors with rugged jeans, thick, checked
shirts and graphic print t-shirts featuring a wild bear.

It is these graphic print tees that have been some of the most popular
selling items for Finger in the Nose. They combine high quality fabrics with
strong designs of wild animals, motorbikes and mythological creatures. The
fact that they're 100% cotton means that they're comfortable and durable -
two very important features in designer kids clothes (
www.eliasandgrace.com/)!

A must have for the cold autumn/winter months is their unisex down
jackets. These jackets perform two very important duties in the cold/wet
season in the respect that they are water repellent and offer warmth and
comfort. They are stuffed with down and feathers which makes them perfectly
insulated yet maintains a certain lightness that leaves kids able to rush
around as usual! For those concerned over cleanliness, the feathers are
sterilised by being washed with antibacterial detergent and dried in ovens
over 100 degrees.

Something that will always be a staple item in every child's wardrobe is
the classic pair of jeans. Their jeans are built for comfort, style and
quality with attention to detail throughout all of the seams zips and
pockets. Elias and Grace stock a large number of pieces from the Finger in
the Nose designer boys clothing (www.eliasandgrace.com/boys) range
including their straight leg and slim cut jeans.

NOTES TO EDITORS

Elias and Grace is based in the very fashionable area of Primrose Hill in
London. The store opened in September 2005 and the online store followed in
2008 selling unique, designer children's clothing for girls, boys and babies
aged between 0-10 years old.

The store has a loyal celebrity following and the Elias and Grace brand
has been endorsed by the likes of Kate Moss, Jude Law and Jools Oliver. Not
only this, Elias and Grace is regularly featured in fashion trade press as an
authority on chic clothing for children, with features in magazines such as
Vogue, Grazia, Bazaar, Junior and Milk.

Visit the Elias & Grace store at 158 Regents Park Rd, LONDON NW1 8XN. Or
Online at www.eliasandgrace.com

For more information, contact Nickey Thrussell at +44(0)207-449-574 or email nickey at eliasandgrace.com