Standard Life Enhances Active Money SIPP

LONDON, November 3, 2010 - Standard Life has introduced two new enhancements to its active money
Self Invested Personal Pension Plan (SIPP) in response to adviser feedback.

In addition to its Commercial Property Team a new SIPP Specialist
Investment Team will help advisers support high net worth clients with
complex investment needs. Where clients are considering a specialist
investment in their SIPP, advisers will now be able to contact this 12-strong
team to discuss suitability and options. The team will then be able to give a
comprehensive assessment the same working day.

In addition, Standard Life has also made improvements to the active money
SIPP (www.standardlife.co.uk/content/pensions/SIPP/sipp_index.html)
property service. Standard Life has increased the total number of lenders on
its panel to 10 giving customers more choice. The team understands the
importance of getting a quick decision and has a speedy process in place to
ensure this happens.

In April this year, Standard Life added another property manager to its
panel to give customers more choice and competitive pricing.

The savings, assurance, investment and mortgage provider already offers
the majority of types of property investment, including stables, petrol
stations, garage workshops and car showrooms. The company now also accepts
land for development.

Customers can also now use their own solicitor for added peace of mind.

Alistair Hardie, head of SIPP at Standard Life, said, "These enhancements
are among a number of developments we have made to our SIPP this year. Other
improvements included introducing a range of low cost funds and more flexible
adviser remuneration. This allows advisers to have flexible propositions
which meet their needs and those of their clients.

"More improvements are on the way to make sure our SIPP remains
innovative, competitive and market leading."

A SIPP is a personal pension but with added flexibility. Unlike most
traditional personal pensions (
www.standardlife.co.uk/content/pensions/pensions_home.html), a SIPP
offers many different investment options. It puts clients in control of their
money and their lives. SIPP's greater flexibility and wider investment
freedom requires active investment management and investment advice, due to
the higher risks of some of the available investments. As with all
investments, the value of the fund clients have invested can go down as well
as up and returns may be less than the sum invested. Further SIPP information
(www.standardlife.co.uk/content/pensions/SIPP/whatis/whatis.html) is
available on Standard Life's website.

About Standard Life:

Standard Life (www.standardlife.co.uk/)is a leading long term
savings and investments company headquartered in Edinburgh and operating
internationally. Established in 1825, Standard Life provides life assurance
and pensions, investment management to over 6.5 million customers worldwide.

Inspired by life, Standard Life provides meaningful solutions,
flexibility and support to build our customers' confidence in their future
wealth. Standard Life operates in the United Kingdom, Europe, North America
and Asia Pacific, and globally with Standard Life Investments.

    Press Contact:

    Paul Keeble
    Senior Media Affairs Manager
    Standard Life plc
    Level 34
    30 St Mary Axe
    London
    EC3A 8EP
    +44(0)20-7872-4481

www.standardlife.com

Paul Keeble, Senior Media Affairs Manager, Standard Life plc, Level 34, 30 St Mary Axe, London, EC3A 8EP, +44(0)20-7872-4481