Social Innovation Awards to Highlight Leaders in CSR and Sustainability

NEW YORK, November 3, 2010 - The deadline for the application to the 3rd Annual Social Innovation
Awards is only two weeks away on November 15th. The international awards
program, considered one of the top honors in the field of sustainability,
will recognize companies implementing groundbreaking strategies and programs
that drive social and environmental innovation. Over 40% of the Fortune 100
participated in the 2010 awards program. Applications are available at
www.socialinnovationawards.com and by emailing
innovation@justmeans.com.

Award winners will be recognized at the 2011 Redefining Value: Integrated
Reporting and Measuring Sustainability Conference, to be held in London on
March 1st. The event will bring together a who's who of leading executives,
investors, policy makers, social enterprises, NGOs, and activists to explore
recent advances in the field of non-financial reporting and sustainable
investment.

The newly expanded categories for the awards program are:

    -- Best Social Investment Strategy
    -- Best Employee Engagement Strategy
    -- Best Use of New Media
    -- Best Integrated Report
    -- Best Online Report
    -- Best Stakeholder Engagement
    -- Best Sustainability Performance
    -- Best Product Design
    -- Best Incorporation of Ethical Sourcing/Certification
    -- Most Strategic Use of Philanthropic Funds

Some of last year's winners included:

Best Base of Pyramid Strategy: Thomson-Reuters, for its Reuters Market
Lite short-messaging news and information service that tells BOP farmers in
India the latest market and weather information, helping them to offset risk
and plant/sell their crops more successfully.

Best Employee Engagement Strategy: eBay, for its Green Team, a grassroots
effort started by a small group of eBay employees to make eBay a green place
to work. The Green Team has since grown into a group of more than 2,000 eBay
employees, all supporting environmental causes in local communities and
promoting sustainable business practices within the company. A year ago, eBay
invited its community of buyers and sellers to join the Green Team; after
just six weeks, the team had more than 100,000 members.

Best Stakeholder Engagement: Cisco Networking Academy. Since 1997, the
networking academy has grown from a small-scale program designed to help
schools get the most out of Cisco's networking equipment to Cisco's largest
CSR program, with courses taught at more than 9,000 academies in 165
countries. More than 800,000 students develop ICT skills through the program
each year.

Best Internal Sustainability: Con-way, a US$4.3 billion freight
transportation and logistics services company based in San Mateo, Calif., for
its aggressive internal sustainability program to cut waste, reduce fuel
consumption, recycle equipment and supplies, and procure goods and services
from companies that have clearly stated sustainability goals and values.

Most Influential Supply Chain Management Strategy: Dispensary of Hope, a
nonprofit social venture that crowd-sources medication to uninsured
populations. The program is a partnership with three leading pharmaceutical
companies, including Merck; the dispensary, founded in 2003, has so far
filled more than 200,000 prescriptions for patients who otherwise couldn't
afford them.

Best New Green Product: Tesla Motors, a Silicon Valley-based company that
engineers and manufactures electric cars. The Tesla Roadster, the company's
first vehicle, can get 200 miles on a single charge, can accelerate from 0-60
mph in 2.9 seconds, and is roughly twice as energy-efficient as the Toyota
Prius. The company produced its 1,000th Roadster in January of this year.

About Justmeans

Justmeans provides companies with a one stop platform for managing the
communications process on social and environmental impact. Justmeans offers
companies the best distribution platform for and the largest community in the
corporate ESG (environmental, social, and governance) marketspace. Hundreds
of companies, including Manpower, Cisco, Dell, Intel, Cabot, and Dupont
utilize Justmeans marketing and communications products for reaching key
stakeholders across the web. Learn more at
www.justmeans.com/newsdistribution.

Martin Smith, +1-646-250-9708, innovation at justmeans.com