Displaysense Aims to Arm Small Businesses Against Government Cutbacks

BISHOP'S STORTFORD, England, September 29, 2010 - Displaysense has announced that it is supplying a new range of affordable
clothes streamers to assist independent fashion retailers in the wake of the
latest round of government cutback for small and medium enterprises (SME).

As the government starts to squeeze spending across the nation's services
and industries, the initial optimism of a rosy post-recession economy has
started to once again take on a dreary, grey outlook of austere, frugal
consumer spending that could threaten the existence of smaller businesses.

Displaysense has taken steps to help these independent stores by offering
a range of cost effective products that help promote retailers merchandise
without breaking the bank. The flagship product range of this new drive is a
selection of garment steamers from Fridja.

Coming in at under GBP100, these brightly coloured, user friendly clothes
steamers (
www.displaysense.co.uk/Garment-Steamers-01/?utm_source=Fridja-steamers&utm_medium=Fridja-steamers&utm_campaign=Fridja-steamers)
are proving a big success with those looking for all of the benefits of a
high capacity steamer without having to remortgage their house or sell a
kidney on the black market. Already securing interest across the fashion
industry, the Fridja steamers represent the opening salvo of a counter
attack mentality that Displaysense are mounting on the severe spending cuts
imposed on the country.

Continuing to source high quality, low cost products is a top priority
for the UK based display company who believe that businesses should be able
to look their best no matter how tight the margins. Designed to be a much
quicker and cleaner alternative to traditional ironing practices, these low
cost, high performing steamers from Fridja are already being championed by
major brands such as Pepe and Sienna Miller's Twenty8Twelve thanks to their
eye catching colours and user friendly design that allows clothes to be
steamed whilst still on their coat hangers (
www.displaysense.co.uk/Clothes-Hangers/?utm_source=Fridja-steamers&utm_medium=Fridja-steamers&utm_campaign=Fridja-steamers).

Marketing director for Displaysense, Steve Whittle commented:
"Independent retailers are often the first to feel the pinch of government
spending cuts and this can hinder their ability to keep up their standards.
We're taking a stand for these smaller businesses and will continue to offer
them products at a low cost without compromising on quality. The Fridja
garment steamers are already flying off the shelves as people realise that
they can keep up their appearances without forking out hundreds of pounds.

"We already have our eyes on several other product ranges that we can
offer to our customers to help them during the austere years as the feedback
we're getting from these garment steamers is encouraging to say the least."

Being officially released worldwide to coincide with London fashion week,
the Fridja clothes steamers should be getting people hot under the collar in
shops and homes, for all the right reasons, very shortly.

About Displaysense (www.displaysense.co.uk/)

Displaysense was established in September of 1978 as a manufacturer of
quality point of sale displays. Displaysense has a wealth of experience in
design and manufacturing and has been able to develop an ever growing
standard range of more than 5,000 displays for retail, exhibitions, office
and home. The range is now hugely diverse including literature displays,
display cabinets, mannequins, office displays, exhibition stands, crowd
control barriers (
www.displaysense.co.uk/Queuing-Crowd-Control-Barrier-Systems/),
vintage busts (
www.displaysense.co.uk/Designer-Vintage-Busts/?utm_source=Fridja-steamers&utm_medium=Fridja-steamers&utm_campaign=Fridja-steamers),
catering supplies and even items for the home.

(Due to the length of these URLs, it may be necessary to copy and paste
the hyperlink into your Internet browser's URL address field. Remove
the space if one exists.)

Displaysense works with a large range of clients including, retailers
(multiple and independent), blue chip corporate clients, cafés, bars,
restaurants and night clubs, shop and office fitters, marketing and
promotions companies, designers and architects, product distributors,
exhibition contractors and exhibitors, printers, councils and NHS trusts,
charities, schools and universities and even home consumers.

    For further information please contact:

    Steve Whittle
    Marketing Director
    Displaysense
    Rye Street
    Bishop's Stortford
    Hertfordshire
    CM23 2HG
    UK
    +44(0)845-2008139
    www.displaysense.co.uk

Steve Whittle, Marketing Director, Displaysense, Rye Street, Bishop's Stortford, Hertfordshire, CM23 2HG, UK, +44(0)845-2008139