Dot Hill Launches Formal Channel Partner Program

By Prne, Gaea News Network
Tuesday, September 29, 2009

CARLSBAD, California and LONDON -

- Tiered Program Offers Wide Range of Benefits for Storage Value Added Resellers

Dot Hill Systems Corp. (Nasdaq: HILL), a world-class supplier of entry-level and midrange storage solutions for OEMs and solution providers, today launched a new, multi-tiered, formalized channel partner program focused on the open storage provider market that arms authorized value added resellers (VARs) with a wide range of tools and benefits to successfully market Dot Hill storage solutions to end users.

The Dot Hill Authorized Partner Program, which offers Authorized, Silver and Gold membership tiers based on revenues and certification, provides qualified VARs and solution providers with access to dedicated Dot Hill channel specialists who are committed to helping channel partners grow their business, as well as a secure and dedicated partner portal for access to Dot Hill channel program tools.

Authorized resellers also receive additional benefits including: - Dedicated channel account executive and technical teams; - Compelling incentives, which include enhanced levels of margins and product promotions, based on each partner’s designated program levels; - Use of Dot Hill’s “Authorized Partner” logo and inclusion in Dot Hill’s Solution Provider/VAR Listing; - Opportunity registration management to protect partner opportunities; - Marketing programs support, complete with dedicated resources to help build joint demand-generation programs; - Web-based and face-to-face training; and, - Self-certification options.

To be eligible for the program, partners must meet minimal sales and technical training requirements at each level and attain annual target revenue goals.

While Dot Hill has had a channel presence in the past, the Dot Hill Authorized Partner Program represents an expansion of this presence and is a direct result of the company’s larger strategy to diversify and expand its overall footprint, as evidenced by its movement into the virtual RAID adapter/embedded space, which was announced earlier this month.

Chosen to lead channel development efforts for Dot Hill is industry veteran David Zimmer. Named a 2009 Channel Chief by CRN/CMP Media, Zimmer was formerly with DataDirect Networks, where he was vice president, Worldwide Channels, and prior to this, he spearheaded channel development efforts for Pillar Data Systems, QLogic Corp, and Cisco Systems.

“The Dot Hill Authorized Partner Program signifies our staunch commitment to the success of our solution providers,” said David Zimmer, vice president of worldwide channel sales and marketing, Dot Hill. “By dedicating ample resources to support the efforts of our partners and collaborating on ways to drive more demand for new business, we expect to expand the reach of our high performance, modular storage solutions into a wide variety of business sectors and to build greater equity in the Dot Hill brand.”

For more information about the Dot Hill Authorized Partner Program, visit us at

About Dot Hill

Delivering innovative technology and global support, Dot Hill empowers OEMs and resellers to bring unique storage solutions to market, quickly, easily and cost-effectively. Offering high performance and industry-leading uptime, Dot Hill’s RAID technology is the foundation for best-in-class storage solutions offering enterprise-class security, availability and data protection. The company’s products are in use today by the world’s leading service and equipment providers, common carriers, advanced technology and telecommunications companies as well as government agencies. Dot Hill solutions are certified to meet rigorous industry standards and military specifications, as well as RoHS and WEEE international environmental standards. Headquartered in Carlsbad, Calif., Dot Hill has offices and/or representatives in China, Germany, Japan, United Kingdom and the United States.

For more information, visit us at


Certain statements contained in this press release regarding matters that are not historical fact are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act. Because such statements are subject to risks and uncertainties, actual results may differ materially from those expressed or implied by the statements. Forward-looking statements include statements regarding: any benefit to Dot Hill’s business or financial circumstances due to its adoption of the Dot Hill Authorized Partner Program; the continued availability of the Partner Program or any particular feature of the Partner Program; and David Zimmer’s continued employment with Dot Hill. Because such statements are subject to risks and uncertainties, actual results may differ materially from those expressed or implied by such statements. The risks that contribute to the uncertain nature of the forward-looking statements include: the fact that the Partner Program is new and therefore Dot Hill has limited experience as to the benefits of the Partner Program or any particular feature of the Partner Program; that David Zimmer is employed “at will” by Dot Hill; changing customer preferences in the open systems computing market; and unforeseen supply, technological, intellectual property or engineering issues. However, there are many other risks not listed here that may affect the future business of Dot Hill, as well as the forward-looking statements contained herein. To learn about such risks and uncertainties, you should read the risk factors set forth in the company’s public filings with the SEC, including the Forms 8-K, 10-K and 10-Q most recently filed by Dot Hill. All forward-looking statements contained in this press release speak only as of the date on which they were made. Dot Hill undertakes no obligation to update such statements to reflect events that occur or circumstances that exist after the date on which they were made.

Source: Dot Hill Systems Corp.

Steve Sturgeon of Lutz PR, +1-858-472-5669, ssturgeon at, for Dot Hill Systems Corp.; or Ruth Macdonald, Marketing Communications Manager of Dot Hill Systems Corp., +1-720-839-6614, ruth.macdonald at

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